Sometimes the Best Game Plan Is No Game Plan, Says Kristin Cavallari The TV personality and entrepreneur reveals her fearless approach to launching.

By Entrepreneur Staff

Why did best-selling author and TV personality Kristin Cavallari decide to launch her own business? "I had this fire in me to prove everybody wrong!" she says.

Cavallari is the CEO and founder of Uncommon James, a Nashville-based lifestyle brand, and explains that before starting her own thing, she faced frustration working on capsule collections in the fashion world. "At end of the day, I didn't have the complete creative freedom to do what I wanted and I was essentially answering to a team of people. And I felt as though I really understood my girl, my customer, because she is me. And I felt as though I was constantly running up against a wall and I just wanted to do what I wanted to do."

And so she went for it, admittedly a bit blindly. "I didn't go to business school, I didn't launch Uncommon James with a business plan — I just launched!"

She says she didn't set KPIs and do all of the things a business is "supposed to do" because, she laughs, "I didn't know what all of that stuff was!"

But that was the beauty of it for her. "I was just doing it because I was excited about it and wanted to get it out there." Her approach has worked out just fine for Cavallari. Uncommon James now has over 90 employees and puts out a variety of lifestyle products that pulled in over $20 million in revenue last year. No plan? No problem!

Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors

Wavy Line
Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

More Americans Are Retiring Abroad, Without a Massive Nest Egg — Here's How They Made the Leap

About 450,000 people received their social security benefits outside the U.S. at the end of 2021, up from 307,000 in 2008, according to the Social Security Administration.

Starting a Business

I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.

Only 0.00006% of businesses will achieve unicorn status. It's not impossible, but extremely challenging, to say the least.

Marketing

How to Protect Your Reputation by Managing Online Reviews

As reputation management professionals, law firms and legal professionals face unique challenges in the online reputation space. Overcoming those challenges requires a unique online approach.

Business News

San Francisco Launches $6 Million Ad-Campaign to Lure Tourists Amid Retail Exodus and Drug Crisis

The ad campaign includes the city's first-ever television commercial.