The Key to Creating a Successful Startup Around Your Passion In this short video, Lewis Howes talks about one crucial element to making the startup of your dreams work.

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

"Living the dream." To many entrepreneurs, that means running and growing a business they love while also having enough time and freedom to live the type of lifestyle they've always wanted. One way to live your ideal lifestyle is to start a business around a passion you have.

But starting a company around something you're passionate about isn't enough. Lifestyle entrepreneur and online marketing expert Lewis Howes says whatever you do -- no matter what your product or service is -- it's critical that it solves a real problem for people.

Otherwise, your business won't be sustainable.

Related: Set Your Own Rules and 'Live the Dream': A Google Hangout With Lewis Howes

Wavy Line
Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

'The Last Straw': Customers Furious as Netflix Begins Charging Accounts for Password Sharing

The announcement is long-anticipated — Netflix has been threatening a crackdown since last year.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Business News

'Iconic': Woman Defies Wedding Food Budget by Ordering Chili's for Guests

TikToker Madison Mulkey is going viral for her savvy spending decision.

Growing a Business

My Startup Scored a Multimillion-Dollar Contract With a Fortune 100 Client in Just 3 Years. Here's What We Learned.

There's no perfect litmus test to gauge if you're ready to go after big business or not — but if you don't take the risk, you'll never realize the reward.

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.