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Advertising

Amazon

The 4 Most Helpful Reports You Can Run Using Amazon Ad Data

Amazon collects data on almost everything happening on their site. Discover the data that will help you improve your ad results.

Using Amazon's Sponsored Brand Advertising to Get Customers Interested in Your Brand

Find out how to increase brand awareness of your Amazon products.

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Marketing is essential but never cheap, so upping your ROI is the name of the game.

An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees

The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.

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Burger King Takes a Shot at McDonald's Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles

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Creating LinkedIn Ads That Convert Like Crazy

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Cannabis Professionals Are Tackling the Industry's Big Issues

The responsible professionals building the cannabis industry are not dodging the social issues inherent with the normalization of marijuana.
Burger King

Burger King Pulled an Ad Showing People Eating Its Vietnamese Burger With Oversized Chopsticks After It Was Called Racist

Many social-media users argued that the ad used chopsticks as a comedy vehicle and was culturally insensitive.
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Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too

If you're expanding your venture, consider investigating Amazon advertising.
Online Marketing

Forget Fake News -- It's Fake Traffic You Need to Worry About

One dollar of every three spent advertising online is lost to ad fraud.
Advertising

Advertising is Changing -- Know How to Lean into the Change

Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.