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News and Articles About Advertising

Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million
Google

Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million

Google-owned YouTube, which relies on big brands' advertising, could take a 7.5 percent hit to its estimated 2017 revenues of $10.2 billion.
Ad Company Creates Working Tequila Cloud
Advertising

Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Rose Leadem
4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter
Growth Strategies

4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter

Focus on the right area, the right audience and the right type of advertising.
Kc Agu
Why Are Simple Marketing Messages the Most Impactful?
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Jill Schiefelbein
Google Tweaks Ad Policy After Uproar Over Offensive Content
Google

Google Tweaks Ad Policy After Uproar Over Offensive Content

Google is making good on a promise to more closely monitor advertisements that appear alongside YouTube videos and give brands more control over where their ads appear.
The Death of Traditional Advertising and the Rise of Originality
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Jack McNamara
5 Tips on How to Explain a Business to the Masses With Video
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Seth High
Brits Pull Ads From YouTube Over Extremism Concerns
YouTube

Brits Pull Ads From YouTube Over Extremism Concerns

Google said it could do better to ensure that its advertisers' content doesn't appear alongside videos with extremist and other objectionable content.
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
Startup Basics

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
Elon Musk Just Made This 10-Year-Old Fan's Day
Elon Musk

Elon Musk Just Made This 10-Year-Old Fan's Day

The CEO will run a homemade commercial contest after getting a letter from a 5th grader for her school project.
Nina Zipkin
The Most Thought-Provoking Ads of 2017 -- So Far
Advertising

The Most Thought-Provoking Ads of 2017 -- So Far

These ads will make you think about the world at large.
Rose Leadem
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century
Advertising

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Daniel Foley
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan