Advertising

Should You Spend Money on Branded Search Ads?

If you're not allocating any of your budget to branded search, you're probably making a mistake.

How to Leverage Paid Social Media With Retargeting

The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience.

Stop Overthinking Your Advertising Creative

A three-step guide to streamlining the look and feel of your marketing efforts.

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

How to Get Free Ad Spend on TikTok

You can't afford to wait, hope and pray that your product or service goes viral, but you can strategically place it in front of the right audience.

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