Advertising
Netflix To Expand Reach By Offering 'Ad-Supported Tier' in Asia and Europe
The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider audience by giving users free access to its vast content collection.
Why Is The Advertising Industry Against The New Self- Declaration Mandate?
The goal of this regulation appears to be protecting consumer interests and reducing deceptive advertising. But industry bodies have not taken to it.
Paid Advertising on YouTube — Strategies for Acquiring Subscribers Through Ads
Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.
Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad
Creative universes overlap in a new ad from Samsung.
Why Podcasting Can Now Boost Your Bottom Line More than Ever
This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.
What Are Your Customers Watching While They Wait? Learn How To Improve Your Business's Atmosphere.
Blake Sabatinelli, the CEO of Atmosphere, explains the growth of the streaming television platform built for businesses.
ASCI Fortifies Guidelines For Qualification of Brand Extension of Restricted Categories
The Advertising Standards Council of India (ASCI) has updated its guidelines for 'Qualification of Brand Extension-products and services' under the restricted category prohibited from advertising by law.
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?
For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf.
Elon Musk Gives Profanity-Laden Tirade During DealBook Interview: "Go F--- Yourself'
Musk addressed the companies that have pulled advertising from the X platform at the 2023 DealBook Summit in New York on Wednesday. Watch the interview, here.
6 Surprising Psychological Tricks the Best Advertisements Use
Research shows there are universally effective strategies in advertisments. Here's one that uses a bunch of them.
Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact
As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
11 Google Ads Hacks That Have Taken My PPC Results to the Next Level
Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.
Saugata Gupta Appointed ASCI Chairman, Sets Vision To Consolidate Preventive Footprint Of ASCI
Saugata Gupta's association with ASCI spans several years; two years on the Board of Governors and four years as a special invitee on the Board of Governors.
Your Guide to Choosing the Right Google Ads Consultant or Agency
Don't hire a Google Ads consultant without doing your due diligence.
Tanmay Bhat On Creativity In Advertising
From comedy sketches with AIB to analysing cringy Tik Toks and giving us gems like Pakistani Uber chats or the latest Pitai Reviews, Tanmay Bhat has come a long way. He has ensured to keep us entertained with his fresh ideas even when things have gone against him. We recently had him over to discuss this digital journey at our Entrepreneur Summit in Delhi.