Advertising

Marketing

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.

Facebook Remains an Election Meddler's Paradise in 2020

Don't rely on Facebook's self-regulation to save us from election interference in this year's critical elections. In fact, despite a PR push to the contrary, the company is doubling down on the access it sells to would-be meddlers.

Hershey's Head of Media Talks Leveraging Data to Create Content

Here's why data is actually an unlikely benefit for the creative development of the advertising industry.

5 Simple Steps to Recover a Disabled Facebook Ads Account

Compliance, consistency and accountability are key to maintaining this essential marketing tool.

3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad

The retailer's brick-and-mortar pitch should resonate with all businesses.

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