More Posts on Advertising
These Are 10 Brands That Won't Air Commercials During Super Bowl LV
Coca-Cola, Ford and Budweiser are among the big names sitting this year's Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.
China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it's poised to transform the Asia-Pacific region as well, starting with China.
Use These 10 Facebook Ad Campaigns to Maximize Your ROI
Increasing brand awareness should be your top priority.
How to Use Your Story to Succeed With Facebook Advertising
You don't have to be great at holding an audience like Jimmy Fallon. You just have to be you.
The Growing Risks of Digital Advertising, and How Brands are Fighting Back
More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is.
How to Raise Revenue with Profitable Paid Acquisition
Paid acquisition works best when you know your audience and how to sell to them.
Facebook and Google Allegedly Cut a Deal That Reduced Ad Competition
It hurts their chances of surviving antitrust cases.
How Influencer Marketing Took Power, and What the Future Holds
Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
Generate High-Performing Ads in Seconds with This Simple Copywriting Tool
Think quality over quantity when it comes to content.