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Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising
Gender Gap

Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising

She spoke about the problem of perpetuated gender stereotypes at the World Economic Forum this week.
Lydia Belanger
The 7 Worst Reasons for a Content Marketing Campaign
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Renée Warren
5 Steps to Writing Better Ad Copy
Advertising

5 Steps to Writing Better Ad Copy

Following these easy steps will help you create copy that sells your products or services.
Craig Simpson
10 Facts You Didn't Know About Facebook Advertising
Facebook Advertising

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.
Rocco Baldassarre
Facebook Underreported iPhone Traffic for Some Publishers
Facebook

Facebook Underreported iPhone Traffic for Some Publishers

The social giant said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms.
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Craig Simpson
The 13 Most Interesting Ads of 2016
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Rose Leadem
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Tony D’anna
Social Media Ads to Hit $50 Billion by 2019
Social Media

Social Media Ads to Hit $50 Billion by 2019

The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology has shifted the way people get their news.
Craig Simpson's Top 10 Must Read Books for Marketing Professionals
Entrepreneur Reads

Craig Simpson's Top 10 Must Read Books for Marketing Professionals

Become a better marketer by picking up some of these impactful books.
The Staff of Entrepreneur Media, Inc.
Twitter CEO Apologizes for Allowing White Supremacist Ad
Twitter

Twitter CEO Apologizes for Allowing White Supremacist Ad

The company, which has also been under criticism for not doing enough to thwart cyber bullying, said on Tuesday that it would upgrade some features to curb abusive behavior.
Facebook Aims for More Transparency With Video Ad Data
Facebook

Facebook Aims for More Transparency With Video Ad Data

The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Google, Facebook Move to Restrict Ads on Fake News Sites
Advertising

Google, Facebook Move to Restrict Ads on Fake News Sites

The shifts comes as Google, Facebook and Twitter face a backlash over the role they played in the U.S. presidential election.
Facebook to Stop Ethnicity-Based Targeting for Some Ads
Facebook

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.