Advertising

The 'New Normal' Isn't Coming: 3 Ways to Build an Adaptive, Modern Agency

While many companies try to adapt to the 'new normal', those paying attention have been constantly innovating.

What Is Ethereum Max? The Kim Kardashian-Promoted Crypto Could Be a Scam

The U.K.'s Financial Conduct Authority (FCA) singled out Kim Kardashian for promoting the cryptocurrency Ethereum Max, a potential scam that increased its value 1,370% in two weeks.

4 Ways to Make the Most of A/B Testing Right Away

Gain valuable insights into your audience's preferences while also optimizing your buyer's journey.

Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising

Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).

Want to Increase Sales? Don't Buy Ads.

You can buy marketing, sales or attention, but product-market fit should always take center stage.

Adam Bornstein

The challenge of promoting brands in the face of back to school

The upcoming return to the classroom impacts each family differently.

Luís Marçal

4 Things You Need (and One You Don't) to Form Your Brand's Digital Identity

This is your essential shortlist of must-haves to form your brand's digital identity.

Emirates Airlines hits with commercial on top of the world: video

Many netizens wondered if it was real or was it a montage, that's how the company responded.

Pay Attention to This to Make Your PR More Effective Than Ever Before

Public relations drives traffic to your business's site, but how can you make sure you're putting your best foot forward?

Laura Perkes

Right in nostalgia: The funniest ads in the history of Mexico

We present to you some of the funniest and most unusual commercials of the last century.

Stop Making Ads. Start Making Entertainment.

Audience entertainment should always be the main goal of any sales pitch.

Abhik Choudhury