Advertising

These Are 10 Brands That Won't Air Commercials During Super Bowl LV

Coca-Cola, Ford and Budweiser are among the big names sitting this year's Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.

Jessica Thomas

· 4 min read

China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing

CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it's poised to transform the Asia-Pacific region as well, starting with China.

Daniel Elad

· 5 min read

Use These 10 Facebook Ad Campaigns to Maximize Your ROI

Increasing brand awareness should be your top priority.

Perry Marshall

· 5 min read

How to Use Your Story to Succeed With Facebook Advertising

You don't have to be great at holding an audience like Jimmy Fallon. You just have to be you.

Perry Marshall

· 5 min read

The Growing Risks of Digital Advertising, and How Brands are Fighting Back

More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is.

Ariel Shapira

· 4 min read

The 7 Steps to Managing Your Ad Agency

Ensure that your advertising dollars are working toward your desired goals.

George Deeb

· 7 min read

How to Raise Revenue with Profitable Paid Acquisition

Paid acquisition works best when you know your audience and how to sell to them.

Andrew Gazdecki

· 6 min read

Jon Fingas

· 2 min read

5 Digital Advertising Tips That You Need to Know

Read this before beginning any online promotional campaigns.

Asim Mughal

· 4 min read

How Influencer Marketing Took Power, and What the Future Holds

Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending? 

Entrepreneur NEXT

· 8 min read

How to Implement Pay-Per-Click the Right Way

Follow these steps and watch sales grow.

Imran Tariq

· 4 min read