Advertising
The Future of Advertising: Ben Heath's Insights on Innovation, AI and Consumer Behaviour
For decades, brands relied on television commercials, radio spots, newspaper ads and billboards to reach their audiences. These methods helped them establish recognition and brand loyalty.
He Lost Billions as Apple's Forgotten Co-Founder. Now He's Pitching a Beloved Apple Beer
Busch Light Apple is back, and it found the perfect spokesperson
Microsoft Created an Ad Using AI and No One Picked Up On It: 'Saved 90% of the Time and Cost'
Are AI-generated ads indistinguishable from human-created ones?
3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It
How to stay ahead of the trends — and your competition — before you get left behind.
Traditional Advertising is Dying — Here's Why Hyperlocal Is the New Normal
By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.
A Long-Time Google Exec Shares the Secrets to Helping Customers Find Your Restaurant
Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.
The Death of the Creative Agency – and What's Rising in Its Place
The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.
I've Made Hundreds of Thousands of Dollars With a Fun Side Hustle — And You Might Have Seen Me Doing It on TV
Phil Schraeder, CEO at GumGum Advertising, turned a childhood passion into a lucrative side gig.
How This Entrepreneur Built One of The Biggest Ad Agencies in The Caribbean
At only 22 years old, young Jamaican student Valon Thorpe embarked on such an entrepreneurial journey that would eventually make his advertising agency, Mystique Integrated, a household name in the Caribbean industry.
This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands
Here's how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs.
How This UAE Company is Transforming Digital Advertising with Blockchain and AI Agents
UAE-based company VeraViews is on a mission to eliminate fraudulent ad traffic once and for all, using AI and distributed ledger technology. Here's their story.
This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here's How Its Creators Made It
This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."
This 21-Year-Old Was In College and Didn't Know What He Wanted to Do With His Life. A Year Later, He Thought of an Idea That Turned Into a $16 Million Business.
Adam Cohen, founder and CEO of Stic, shares his roadmap for success for the car-based ad tech startup.
How this digital marketing visionary is Revolutionizing Digital Marketing with Data and Scale Your Ads Event
Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its clients.
Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps
Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.