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More Posts on Advertising
Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.
According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.
Simple errors can quickly upend your Amazon selling strategy. Learn how to avoid those mistakes and maximize your reach on the world's top seller platform.
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
There's one thing that all consumers seems to know and love.
It is not the first time it happens. False advertising seems to be a common practice among fast food chains.