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The Big Change That Could Be Coming to Snapchat
Customer Experience

The Big Change That Could Be Coming to Snapchat

A new acquisition could mean more of a focus on ads.
Nina Zipkin
10 Disturbingly Offensive Ads That Landed Big Brands in Big Trouble
Marketing Bootcamp

10 Disturbingly Offensive Ads That Landed Big Brands in Big Trouble

From blatantly racist to viciously homophobic, these derogatory ads went beyond too far.
Kim Lachance Shandrow
FTC Wants Better Disclosures for Sponsored Social Media Posts
Social Media

FTC Wants Better Disclosures for Sponsored Social Media Posts

If a company is paying you to shill a product on social media, you better do more than write a little #ad hashtag at the very end of your post.
Telltale Signs You Have an Ad Fraud Problem
Marketing Bootcamp

Telltale Signs You Have an Ad Fraud Problem

Don't let ad fraudsters win. It's time to fight back.
Eli Martin
6 Ways to Use Video to Sell New-Product Concepts
Marketing Bootcamp

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
Stephen Key
Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim
Whole Foods

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim

The U.S. Patent and Trademark Office rejected the company's attempt to update its advertising slogan to 'World's Healthiest Grocery Store.'
Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble
Olympics

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.
Lydia Belanger
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
3 Lessons Companies Can Learn From the Pokémon Phenomenon
Business Lessons

3 Lessons Companies Can Learn From the Pokémon Phenomenon

Pokémon Go walks consumers to the door of physical locations by keeping them engaged in their quest. That's doing mobile right.
Madhusudhan Gurumurthy
How to Create an Effective Banner Ad
Marketing Bootcamp

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
Cheating Site Ashley Madison Is Back With an Ad Campaign We Don't Understand
Online Dating

Cheating Site Ashley Madison Is Back With an Ad Campaign We Don't Understand

The infamous site wants users back. But after a hacking nightmare, can it win back cheaters' trust?
Kim Lachance Shandrow
Why Snapchat's 'Memories' Proves It's a Real Competitor to Facebook
Snapchat

Why Snapchat's 'Memories' Proves It's a Real Competitor to Facebook

Best known for its disappearing photos and videos, Snapchat has given users the most compelling reason yet for lingering on its increasingly ad-backed app.
Lydia Belanger
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
Make More Happen

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup
Start Up Your Day

Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup

Plus: Walmart is making a month of free shipping available to everyone.
Grace Reader