Advertising

Marketing

This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here's How Its Creators Made It

This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."

Starting a Business

This 21-Year-Old Was In College and Didn't Know What He Wanted to Do With His Life. A Year Later, He Thought of an Idea That Turned Into a $16 Million Business.

Adam Cohen, founder and CEO of Stic, shares his roadmap for success for the car-based ad tech startup.

News and Trends

How this digital marketing visionary is Revolutionizing Digital Marketing with Data and Scale Your Ads Event

Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its clients.

Marketing

Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.

Marketing

5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts

These five marketing tactics have delivered remarkable returns for my business.

Business News

Consumers Don't Like AI, and It's a Big Problem for Advertisers

Here's why advertisers might be vulnerable to their own positive thinking about AI.

Business News

Google Pulls Gemini AI Olympics Commercial After Backlash

The ad showed a dad using AI to help his daughter write a fan letter to an Olympian.

Technology

Netflix To Expand Reach By Offering 'Ad-Supported Tier' in Asia and Europe

The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider audience by giving users free access to its vast content collection.

Lifestyle

Why Is The Advertising Industry Against The New Self- Declaration Mandate?

The goal of this regulation appears to be protecting consumer interests and reducing deceptive advertising. But industry bodies have not taken to it.

Marketing

Paid Advertising on YouTube — Strategies for Acquiring Subscribers Through Ads

Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Growing a Business

Why Podcasting Can Now Boost Your Bottom Line More than Ever

This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.

Growing a Business

What Are Your Customers Watching While They Wait? Learn How To Improve Your Business's Atmosphere.

Blake Sabatinelli, the CEO of Atmosphere, explains the growth of the streaming television platform built for businesses.

Growing a Business

How This Former Farmer Turned His Advertising Companies Into a $3.7 Billion Empire

Chris Clarke, Executive Chairman of Empower Media, learned everything he needed to know doing daily animal chores.

News and Trends

ASCI Fortifies Guidelines For Qualification of Brand Extension of Restricted Categories

The Advertising Standards Council of India (ASCI) has updated its guidelines for 'Qualification of Brand Extension-products and services' under the restricted category prohibited from advertising by law.