Advertising: Page 8
The State of Immersive Advertising In 2022
Breaking down key trends shaping the AR/VR market and how they will affect the advertising ecosystem.
PDOOH: A Marketing Term Entrepreneurs Should Know
PDOOH is quickly becoming an option that entrepreneurs and small businesses should consider.
It's Time To Reimagine The Role Advertising Plays In Our World Today
With advertising being immensely misunderstood as strictly manipulative, deceitful, and at best, meaningless entertainment, author Ahmad Abu Zannad hopes to shed a positive light on the potential impact of advertising.
Saudi Digital Billboards Startup Override Paves The Way For Delivering Hyper-Targeted Advertisements
Using online targeting techniques, Override's algorithm can tailor a brand's message for the people that will most likely respond to it, whether they're on the road or stuck in traffic.
4 Ways to Improve Your Digital Footprint on a Shoestring Budget
There's no reason to take an online back seat when it comes to marketing and advertising strategies, even if your wallet is thin.
5 Mistakes to Avoid When Buying an Ad Agency
There's no better time to buy an agency. Are you ready?
Delivering Hospitality to Online Audiences
Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home.
4 Tips for Designing Engaging Out-of-Home Advertising in 2022
With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?
Will CTV Advertising Continue Its Reign in 2022?
Informative predictions on what the online video advertising landscape will be like next year.
9 Good Reasons to Consider Out-of-Home Advertising
Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.
From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
Vegan Brands Are Swinging For Our Greatest Hope: Gen Z
The fastest-growing brands in the plant-based food space are realizing that to sell to young people today, they can't play it safe.
How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business
Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
Try Not to Cry After Watching McDonald's New Holiday Ad
The nostalgia is too real with this one.
Best Practices for SaaS Copywriting
A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.