Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff
Online Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Andrew Chapin
Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts
Holidays

Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts

Luxury estates, private planes and fancy cars, oh my.
Nina Zipkin
Why You Should Disrupt Your Own Business
Disruption

Why You Should Disrupt Your Own Business

Change has always been part of business, it just happens faster now.
Tracy Byrnes
Online Marketing Agencies: Love 'Em or Leave 'Em?
Marketing

Online Marketing Agencies: Love 'Em or Leave 'Em?

Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs.
Jacob Baadsgaard
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Small Business - Big Impact

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
50 Easy Ways to Drive Traffic to Your Website
Marketing

50 Easy Ways to Drive Traffic to Your Website

The hardest part of marketing is coming up with the ideas.
Jayson DeMers
Seth Godin: Think of Your Customers as Weird, Not Dumb
Creativity

Seth Godin: Think of Your Customers as Weird, Not Dumb

'The idea that you need to dumb, dumb, dumb it down so you can reach everyone is exactly the opposite of what it means to lead.'
Lydia Belanger
Facebook Inflated Video Ad Viewing Stats for 2 Years
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.
Learn How to Create Legendary Promotions in This Free Teleseminar
Marketing

Learn How to Create Legendary Promotions in This Free Teleseminar

Two Entrepreneur Press authors come together to provide marketing insight for your next campaign.
The Staff of Entrepreneur Media, Inc.
AdBlock to Sell and Whitelist 'Acceptable' Ads
Advertising

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
From Clicks to Customers: 5 Ways to Improve Website Sales
Ready to Launch

From Clicks to Customers: 5 Ways to Improve Website Sales

Learn how to use your website as an important revenue-driving tool for your business.
Comcast Business