Advertising

How Can App Makers Improve Revenue and Keep Users Engaged?
Apps

How Can App Makers Improve Revenue and Keep Users Engaged?

The CEO of AppNext provides clues to the future of apps.
Rahul Varshneya
Pepsi Ignites Outrage With Kendall Jenner Ad
Controversies

Pepsi Ignites Outrage With Kendall Jenner Ad

Just because you can, it doesn't mean you should.
Nina Zipkin
Can Artificial Intelligence Identify Pictures Better than Humans?
Artificial Intelligence

Can Artificial Intelligence Identify Pictures Better than Humans?

It's taken computers less than a century to learn what it took humans 540 million years to know.
Ophir Tanz
This Year's April Fool's Gags, From LOL to Nope
Take It From The Pros

This Year's April Fool's Gags, From LOL to Nope

Please brands, leave the jokes to the professionals.
Nina Zipkin
U.S. House Votes to Let ISPs Sell Your Browser History
Government

U.S. House Votes to Let ISPs Sell Your Browser History

Congress has passed a resolution rolling back the FCC's privacy rules.
Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million
Google

Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million

Google-owned YouTube, which relies on big brands' advertising, could take a 7.5 percent hit to its estimated 2017 revenues of $10.2 billion.
Ad Company Creates Working Tequila Cloud
Advertising

Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Rose Leadem
4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter
America's Small Business Heroes

4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter

Focus on the right area, the right audience and the right type of advertising.
Kc Agu
Why Are Simple Marketing Messages the Most Impactful?
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Jill Schiefelbein
Google Tweaks Ad Policy After Uproar Over Offensive Content
Google

Google Tweaks Ad Policy After Uproar Over Offensive Content

Google is making good on a promise to more closely monitor advertisements that appear alongside YouTube videos and give brands more control over where their ads appear.
The Death of Traditional Advertising and the Rise of Originality
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Jack McNamara
5 Tips on How to Explain a Business to the Masses With Video
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Seth High
Brits Pull Ads From YouTube Over Extremism Concerns
YouTube

Brits Pull Ads From YouTube Over Extremism Concerns

Google said it could do better to ensure that its advertisers' content doesn't appear alongside videos with extremist and other objectionable content.
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
Take It From The Pros

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
OK

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