Super Bowl Advertisers Struck Political and Social Undertones
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.
It's always worth the effort to put your best foot forward, so long as what you present is authentically you.
You'll Never Guess Why The NFL Banned This Super Bowl Ad
The ad contains substances which are banned by the football league.
Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?
All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising
She spoke about the problem of perpetuated gender stereotypes at the World Economic Forum this week.
The 7 Worst Reasons for a Content Marketing Campaign
Doing the smart thing for the wrong reasons is just dumb.
5 Steps to Writing Better Ad Copy
Following these easy steps will help you create copy that sells your products or services.
10 Facts You Didn't Know About Facebook Advertising
What works today may not work tomorrow.
Facebook Underreported iPhone Traffic for Some Publishers
The social giant said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms.
6 Lessons From the Legends of Advertising
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
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