Make More Happen
So, What's a Brand Ambassador and Why Are They Important?
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
The Big Change That Could Be Coming to Snapchat
A new acquisition could mean more of a focus on ads.
FTC Wants Better Disclosures for Sponsored Social Media Posts
If a company is paying you to shill a product on social media, you better do more than write a little #ad hashtag at the very end of your post.
Telltale Signs You Have an Ad Fraud Problem
Don't let ad fraudsters win. It's time to fight back.
6 Ways to Use Video to Sell New-Product Concepts
The trick is to show the benefit of your idea without disclosing exactly how it works.
Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim
The U.S. Patent and Trademark Office rejected the company's attempt to update its advertising slogan to 'World's Healthiest Grocery Store.'
Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble
The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
3 Lessons Companies Can Learn From the Pokémon Phenomenon
Pokémon Go walks consumers to the door of physical locations by keeping them engaged in their quest. That's doing mobile right.
How to Create an Effective Banner Ad
Make your banner ad irresistible to people who see it.
Cheating Site Ashley Madison Is Back With an Ad Campaign We Don't Understand
The infamous site wants users back. But after a hacking nightmare, can it win back cheaters' trust?
Kim Lachance Shandrow
Why Snapchat's 'Memories' Proves It's a Real Competitor to Facebook
Best known for its disappearing photos and videos, Snapchat has given users the most compelling reason yet for lingering on its increasingly ad-backed app.
Make More Happen
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Start Up Your Day
Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup
Plus: Walmart is making a month of free shipping available to everyone.
Starting a Business
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