Advertising

Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.
Authenticity

Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.

It's always worth the effort to put your best foot forward, so long as what you present is authentically you.
John Rampton
You'll Never Guess Why The NFL Banned This Super Bowl Ad
Super Bowl

You'll Never Guess Why The NFL Banned This Super Bowl Ad

The ad contains substances which are banned by the football league.
Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?
Facebook

Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?

All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
Andrew Medal
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Han-Gwon Lung
Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising
Gender Gap

Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising

She spoke about the problem of perpetuated gender stereotypes at the World Economic Forum this week.
Lydia Belanger
The 7 Worst Reasons for a Content Marketing Campaign
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Renée Warren
5 Steps to Writing Better Ad Copy
Advertising

5 Steps to Writing Better Ad Copy

Following these easy steps will help you create copy that sells your products or services.
Craig Simpson
10 Facts You Didn't Know About Facebook Advertising
Facebook Advertising

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.
Rocco Baldassarre
Facebook Underreported iPhone Traffic for Some Publishers
Facebook

Facebook Underreported iPhone Traffic for Some Publishers

The social giant said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms.
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Craig Simpson