Advertising: Page 3
Regulator: Molson Coors Miller Lite Ad Went too Far Comparing Rival Products to Water
Comedy is one thing, but Molson Coors apparently crossed the line by comparing a competitor's products to water.
The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023
These five trends reveal that the best days of digital media are still ahead of us.
Redefining Customer Engagement in a World Where Data Privacy Reigns
In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.
'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras
Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.
Why YouTube Ads Should Be in Your Advertising Budget
Should you add YouTube to your marketing and advertising strategy?
How Facebook's Demise Will Change Digital Advertising — and How Your Brand Can Adapt
Brands need to be nimble and adaptable in the post-Facebook world.
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
'It Was A Joke': Vim After New Milind Soman Ad Backlash
Vim the dishwashing brand released a cheeky ad nudging men into washing utensils with a stereotypical product called 'Vim Black'. This disappointed many followers and led to Vim facing major backlash for the ad.
India Is Expected To Become Eighth-Largest Advertising Market In 2023: GroupM Report
According to the report, India's total advertising revenue in 2022 has grown by 15.8 per cent to touch $14.9 billion
Where Is Lindsey Lohan Now? Making Christmas Videos for Pepsi
The Mean Girls star appears in a new ad campaign promoting Pepsi and milk, or 'Pilk' for the uninitiated.
How to Recession-Proof Your Ads and Meet Customers Where They Are
Whether we're in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.
Use These 3 Growth Strategies for Your Business In This Bear Market
The current bear market means plentiful opportunities for businesses. Taking steps now could prepare you for the next bull market — and even give you an advantage.
Should Your Brand Be Using Affiliate Links? Here Are the Pros and Cons.
Could your company be missing out on some opportunities by not utilizing affiliate links to build your brand awareness? Let's weigh the pros and cons.
Is Your Advertising Spend Going to Waste? If You Don't Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.