Advertising: Page 10
It's a Mad, Mad, Mad, Ad World!
There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"
How Influencer Marketing Took Power, and What the Future Holds
Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
How to Easily Create a Facebook Video Ad Users Will Actually Watch
For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you've found your brand a bottom line-boosting formula for advertorial success.
Figuring Out A Media Mix For Your Brand: The How-To
Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.
Create an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power.
IPL Ads By Startups: Will The Race To Become Household Names Work?
At present, the most talked about ads are not from well-established brands but from two startups, and they have got people talking
Digital Ad Transparency Through Programmatic Means
The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media
How to Create an Amazing Video Ad Without Breaking the Bank
A compelling video ad doesn't cost as much as you think.
How Amazon Prime Day Can Bring in Prime Sales for Your Business
Take advantage of one of the biggest online shopping days of the year with these four tips.
Learn to Profitably Advertise and Market Your Brand With These Courses
Grow your business online with help from these courses.
Should You Spend Money on Branded Search Ads?
If you're not allocating any of your budget to branded search, you're probably making a mistake.
How to Leverage Paid Social Media With Retargeting
The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience.
Stop Overthinking Your Advertising Creative
A three-step guide to streamlining the look and feel of your marketing efforts.
3 Ways to Create a Dopamine-Inducing Offer
If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.