Advertising

The platform was developed under the country's innovative NextGenFDI initiative that helps connect local companies with verified advertisers and publishers.

While PR might not generate immediate clicks or sales, it builds something far more enduring.

Scott Tannen, CEO and co-founder of Boll & Branch, explains how he and his wife Missy brought luxury bedding to the masses.

You can't market your way out of a weak product. Before investing in ads, ensure your offering delivers real value — customer experience, not clicks, determines long-term success.

Busch Light Apple is back, and it found the perfect spokesperson

Are AI-generated ads indistinguishable from human-created ones?

How to stay ahead of the trends — and your competition — before you get left behind.

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.

Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.

The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.

Phil Schraeder, CEO at GumGum Advertising, turned a childhood passion into a lucrative side gig.

Here's how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs.

This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."

Adam Cohen, founder and CEO of Stic, shares his roadmap for success for the car-based ad tech startup.

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.

These five marketing tactics have delivered remarkable returns for my business.

Here's why advertisers might be vulnerable to their own positive thinking about AI.

The ad showed a dad using AI to help his daughter write a fan letter to an Olympian.

Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.

Creative universes overlap in a new ad from Samsung.

This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.