Advertising

Marketing

3 Common Mistakes Companies Make With Their Social Ad Strategy

Social ads take amount of work, but done correctly they can significantly impact ROI.
Crisis Management

5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic

There's never been a more crucial time to message your brand carefully.
Marketing

Now Is the Time to Partner With Your Customers

Peer marketing in this climate of global disruption.
Marketing

The 4 Key Steps to Creating Your First Ad Campaign

How to ensure you're setting yourself up for success.
Online Marketing

Why You Should Be Buying Facebook Ads Now

Take advantage of lower costs and seize market share.
Marketing

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

Attention is an asset you must capture and capitalize on in marketing.
electric vehicles

Half the Car Ads at the Super Bowl Were for Electric Vehicles. But They Made Up Less Than 2% of Car Sales Last Year.

The cars featured during the ad breaks included the new GMC Hummer, the Audi E-Tron Sportback, the Porsche Taycan, and the Ford Mustang Mach-E.
Advertising

Here's the Full List of Super Bowl Commercials That Will Run This Year

Fox is charging as much as $5.6 million for a 30-second spot in 2020's big game.
Advertising

Ad Exec on Using 'Creative Ninjutsu' Tactics for Entrepreneurs

Here's how unconventional tactics can help you succeed in entrepreneurship and digital advertising.
Marketing

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.
Social Media

Facebook Remains an Election Meddler's Paradise in 2020

Don't rely on Facebook's self-regulation to save us from election interference in this year's critical elections. In fact, despite a PR push to the contrary, the company is doubling down on the access it sells to would-be meddlers.
Advertising

Hershey's Head of Media Talks Leveraging Data to Create Content

Here's why data is actually an unlikely benefit for the creative development of the advertising industry.
Marketing

5 Simple Steps to Recover a Disabled Facebook Ads Account

Compliance, consistency and accountability are key to maintaining this essential marketing tool.
Marketing

3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad

The retailer's brick-and-mortar pitch should resonate with all businesses.
Entrepreneur Mindset

How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good

'I thought advertising was terrible. Now I'm passionate about what it can do to help people rather than hurt them.'