Advertising

Advertising

Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer.
Online Advertising

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
Advertising

Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad

The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Google AdWords

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business.
Advertising

Online Ads are Terrible. Here's How to Fix Them.

Target subscribers instead of snagging random visitors.
Email

AOL and Yahoo Scan User Emails Then Sell Data to Advertisers, Report Says

Verizon-owned Oath is pitching a service to advertisers analyzing AOL and Yahoo emails to provide targeted ad data, according to The Wall Street Journal.
Marketing

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

OpenFortune's recent campaign has already gotten plenty of attention.

The Most Effective Cannabis Advertising Tool You're Probably Not Using

Forget social media. When it comes to communicating with customers and building loyalty, the smartphone is a smart choice.
Blockchain

3 Industries Blockchain Entrepreneurs Will Change for the Better

Here are promising markets for any entrepreneur looking to dive into a long-term blockchain project.
Burger King

Watch Burger King Cleverly Call Out the 'Pink Tax' in New Ad

The fast food company uses a social experiment to draw attention to the glaring disparity.

After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around

Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
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