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Advertising

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.
Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Advertising

Dwayne 'The Rock' Johnson Made a Siri Movie

The Rock and Apple team up for 'the biggest, coolest, sexiest, funnest movie ever' that ends up being less than four minutes long.
Customer Service

This Startup Gives Customers More Freedom One Search at a Time

Give them deals exactly when they want -- and will use -- them.
worth-knowing

Why Affiliate Networks Are So Important to Online Affiliate Marketing

The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap.
worth-knowing

How to Know if Your Facebook Ad Is Successful

You wouldn't throw money into another area of your business without understanding how you'll produce a return, so don't fall into that trap with Facebook ads.
Advertising

The Most Thought-Provoking Ads of 2017 -- So Far

These ads will make you think about the world at large.
Advertising

The 6 Rules of TV Advertising for Small Businesses

When it comes to your ad buys, are you following these rules?
Advertising

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.
Google

EU Fines Google $2.7 Billion for 'Abusing Dominance'

In response to Google giving an illegal advantage to its own comparison shopping service, the European Commission issues its largest ever fine.
Social Media Marketing

Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing

It's getting harder to get anybody's attention. That's why you can't afford to stop trying.
Cost Cutting

25 Ways to Save $250 (or More) Monthly That Most Business Owners Are Ignoring

The fastest way to fatten the bottom line is to shrink pointless expenses.
Chatbots

10 Ways AI-Powered Conversational Commerce Can Help You Make Money

Messaging applications are now taking over, as more consumers are using them for personal conversations.