Advertising

After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around

Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
Ready for Anything

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.
Ready for Anything

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it
Advertising

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.
Digital Marketing

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Online Marketing

5 Tactics to Drive Website Traffic That Aren't SEO

Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.
Advertising

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.
Work-Life Balance

How Reddit's Alexis Ohanian Balances Work and Family

The entrepreneur and investor, shares his take on parental leave and work-life balance.
Marketing

Make Your Ads Works of Art, but Your Marketing Plan Needs to Be All Science

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
Truth

6 False Advertising Scandals You Can Learn From

Don't stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.
Artificial Intelligence

Get Ready for AI-Enabled Advertisements -- From Your Fridge

Artificial intelligence will transform advertising in the near future.
Facebook Advertising

Follow These Tips to Survive Facebook's Ad Changes

These tricks will ensure your business can weather the Facebook ad adjustments.
Advertising Strategies

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.
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