Advertising Strategies: Page 4

Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.

Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.

Marketing

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.

Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.

Marketing

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.

Social Media

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.

Marketing

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.

Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.

Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.

Marketing

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

Marketing

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.

Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.

Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.

Business News

McDonald's Hopes New Ads Will Have Customers Feeling the Love

The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.

Business News

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.