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Advertising Strategies - Page: 5
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.