Advertising Strategies: Page 5
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Can Subway Ads Bring Mainstream Users to Foursquare?
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Beat Your Competition Into the Ground
Customers remember what's put out in front of them first, so it pays to be fast.
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
4 Types of Google AdWords Conversions You'll Want to Track
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Refine Your Advertising Language With These 5 Strategies
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Old School Marketing Platforms That Still Resonate in Our Digital World
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Finding Customers Fast and the 80/20 Rule of Sales
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Look Here! How to Market When Everyone is Distracted
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Looking to Stand Out? Stake Out Your Niche
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
5 Rules of Native Advertising Every Content Strategist Should Know
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.