Building a Business
5 Digital-Marketing Tactics to Ditch in 2016
Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
By Matt Walker
Advertising Strategies | Page 2
Building a Business
Marketing Geeks Take Revenge on Advertising Tech
Get ready for the re-connection of audiences and brands over the next five years.
By Judy Shapiro
Building a Business
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
By Joe Putnam
Building a Business
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Marketing
8 Ways to Do Big-Time Marketing Without Spending a Fortune
When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
By Eric Samson
Marketing
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Marketing
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
By Eric Samson
Marketing
Marketers Are No Longer in the ‘Mad Men’ Era
Psychographics, not demographics, is what separates us from Don Draper.
By Jack Holt
Online Presence
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Building a Business
Madison Ave.’s New Kids On The Block: How Big Data Is Shifting Advertising’s Landscape
The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
Building a Business
3 Digital Marketing Channels That Work for Every Advertiser
Online advertising channels are numerous but these three are must buys.
Marketing
What Digital Ad Agencies Need to Navigate the Future
In the fast-moving world of online marketing, change is the only constant.
By Rohan Ayyar
Marketing
The 4 Digital Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
By Ted Dhanik
Marketing
3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
By Josh Wood
Building a Business
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
By Amit Avner
Marketing
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
A simple,10-step recipe for a winning email marketing push. Bon appetit.
Business News
McDonald’s Hopes New Ads Will Have Customers Feeling the Love
The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.
Building a Business
For Advertisers, Apple Watch Could Be a Double-Edged Sword
A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
By Reuters
Marketing
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Tech
How to Hire the Right Google AdWords Ad Agency
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Tech
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Building a Business
Can Subway Ads Bring Mainstream Users to Foursquare?
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Marketing
What’s the Big Idea? 10 Qualities That Set Big Ideas Apart.
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Building a Business
Beat Your Competition Into the Ground
Customers remember what's put out in front of them first, so it pays to be fast.
Tech
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Tech
4 Types of Google AdWords Conversions You’ll Want to Track
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Marketing
Market to Empowered Women: It’s Ethical — And It’s Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.