About Ben Buckwalter
Ben Buckwalter is an award-winning sales strategist, consultant and founder of NeuroSales.™ An advisor to brands like Bayer, he works with businesses to discover and leverage their untapped sales potential so they can master their sales process.
More From Ben Buckwalter
If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.