Get All Access for $5/mo

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

By Hayden Field

KFC | YouTube

KFC -- back at it again with the eccentric Colonel Sanders incarnations.

In the past, the fried chicken chain's founder and mascot has been portrayed by comedian Jim Gaffigan, WWE star Dolph Ziggler, actor Vincent Kartheiser and a whole host of others. But in Kentucky Fried Chicken's newest ad campaign, Colonel Sanders is brought to life by none other than RoboCop -- yes, the droid police officer portrayed in the dystopian 1987 film of the same name. The character in the ad is voiced by Peter Weller, the original RoboCop actor.

The newly-minted "RoboColonel" appears in a few different ad spots. In one video, KFC hires RoboCop to protect the chain's famed secret blend of 11 herbs and spices by safely transporting it to an underground bunker in Switzerland. Other ad spots include RoboCop demanding a family to comply and try KFC's $20 Fill Ups meals; answering a question about the secret recipe with, "If I told you, then I'd have to kill you"; and scanning the streets for fried chicken and hungry consumers.

We'd buy that for $20. (My editor assures me, a RoboCop noob, that this is a good joke.)

Hayden Field

Entrepreneur Staff

Associate Editor

Hayden Field is an associate editor at Entrepreneur. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.