Advertising Strategies
News and Articles About Advertising Strategies
Advertising Strategies
![Matthew Harris]()
Marketing to Hispanics: Why It's Not Just About Speaking Spanish
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Brands
![Steve Tobak]()
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
Native Advertising
![Toby Nwazor]()
Why Smart Internet Marketers Are Opting for Native Advertising
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Advertising
![Allison Sullivan]()
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Data science provides a real answer to a multi-million dollar question.
Advertising Strategies
![Craig Simpson]()
8 Laws for Writing Copy That Sells
Crafting effective ad copy is easy-if you follow this expert advice.
Advertising
![Craig Simpson]()
6 Lessons From the Legends of Advertising
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Storytelling
![Toby Nwazor]()
5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing
At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Advertising Strategies
![Craig Simpson]()
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Outdoor advertising
![Cynthia Johnson]()
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Take It From The Pros
![Ayodeji Onibalusi]()
4 Reasons Your Company Should Use Native Advertising
Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Marketing Mistakes
![Kim Lachance Shandrow]()
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Marketing Strategies
![Craig Simpson]()
4 Advertising Principles from Ad Legend David Ogilvy
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Marketing Strategies
![Craig Simpson]()
4 Tips for Crafting the Ideal Sales Letter
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Marketing Strategies
![Eric Samson]()
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
