Advertising Strategies

Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

If consumers associate your product with fear, they may not have a strong connection to your brand.

Reach your prospects effectively with this innovative marketing strategy.

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

If your business isn't politics, keep politics out of your business.

Data science provides a real answer to a multi-million dollar question.

Crafting effective ad copy is easy-if you follow this expert advice.

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.

Caution, lest you create a great product that doesn't meet the needs of your targeted audience.

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

The website builder goes for laughs in its third spot at the big game.