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Why PPC Is the Perfect Complement to Your SEO Strategy
What exactly are paid per click ads and what's the best way to use them?
The Good, the Bad and the Ugly of Paid Ads
Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.
4 Tips for Designing Engaging Out-of-Home Advertising in 2022
With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?
9 Good Reasons to Consider Out-of-Home Advertising
Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.
Start Your 2022 Marketing and Advertising Planning Today
As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.
3 Ways to Create a Dopamine-Inducing Offer
If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.
How to Reach Millions of Europeans With Creative Advertising
Step up your advertising game to stay competitive.
How Augmented Reality Will Become a Lynchpin of Future Advertising
The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance
KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry
As part of the strategic collaboration, LINE Corporation will collaborate with AdAsia Holdings, for digital advertising
Outdoor Advertising Is Conquering. Why Aren't You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Forget Everything You've Heard -- Fear Doesn't Sell
If consumers associate your product with fear, they may not have a strong connection to your brand.
