Advertising Strategies

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Advertising

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
Hayden Field | 2 min read
Outdoor Advertising Is Conquering. Why Aren't You Using It?

Outdoor Advertising Is Conquering. Why Aren't You Using It?

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Drew McLellan | 5 min read
Forget Everything You've Heard -- Fear Doesn't Sell

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.
Scott Brown | 5 min read
The Modern Marketing Strategy Every Business Should Start Using Today

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.
Shaun Buck | 6 min read
5 Ways to Get to the Heart of Emotional Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Ivy Cohen | 7 min read

More From This Topic

Marketing to Hispanics: Why It's Not Just About Speaking Spanish
Advertising Strategies

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Matthew Harris | 7 min read
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Steve Tobak | 5 min read
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan | 5 min read
8 Laws for Writing Copy That Sells
Advertising Strategies

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.
Craig Simpson | 7 min read
6 Lessons From the Legends of Advertising
Advertising

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Craig Simpson | 8 min read
18 Things Testing Your Ads Can Teach You About Effective Advertising
Advertising Strategies

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Craig Simpson | 8 min read
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson | 4 min read
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow | 10 min read
4 Advertising Principles From Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles From Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson | 7 min read
4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson | 6 min read