Advertising Strategies
More Posts on Advertising Strategies
9 Good Reasons to Consider Out-of-Home Advertising
Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.
Start Your 2022 Marketing and Advertising Planning Today
As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.
3 Ways to Create a Dopamine-Inducing Offer
If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.
KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
Outdoor Advertising Is Conquering. Why Aren't You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Forget Everything You've Heard -- Fear Doesn't Sell
If consumers associate your product with fear, they may not have a strong connection to your brand.
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
5 Ways to Get to the Heart of Emotional Marketing
Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Marketing to Hispanics: Why It's Not Just About Speaking Spanish
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Data science provides a real answer to a multi-million dollar question.
8 Laws for Writing Copy That Sells
Crafting effective ad copy is easy-if you follow this expert advice.
