Advertising Strategies
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Forget Everything You've Heard -- Fear Doesn't Sell
If consumers associate your product with fear, they may not have a strong connection to your brand.
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
5 Ways to Get to the Heart of Emotional Marketing
Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Marketing to Hispanics: Why It's Not Just About Speaking Spanish
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Data science provides a real answer to a multi-million dollar question.
8 Laws for Writing Copy That Sells
Crafting effective ad copy is easy-if you follow this expert advice.
6 Lessons From the Legends of Advertising
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
4 Advertising Principles From Ad Legend David Ogilvy
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.