Advertising Strategies

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.

Scott Brown

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Shaun Buck

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.

Ivy Cohen

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Steve Tobak

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.

8 Laws for Writing Copy That Sells

Crafting effective ad copy is easy-if you follow this expert advice.

Craig Simpson

6 Lessons From the Legends of Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.

Craig Simpson

18 Things Testing Your Ads Can Teach You About Effective Advertising

Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.

Craig Simpson

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.

4 Advertising Principles From Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.

Craig Simpson