Advertising Strategies

Why PPC Is the Perfect Complement to Your SEO Strategy

What exactly are paid per click ads and what's the best way to use them?

Timothy Carter

The Good, the Bad and the Ugly of Paid Ads

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

4 Tips for Designing Engaging Out-of-Home Advertising in 2022

With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?

Matt O'Connor

9 Good Reasons to Consider Out-of-Home Advertising

Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.

Matt O'Connor

Start Your 2022 Marketing and Advertising Planning Today

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.

Jessica Wong

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

Ben Buckwalter

How to Reach Millions of Europeans With Creative Advertising

Step up your advertising game to stay competitive.

Simon Moser

How Augmented Reality Will Become a Lynchpin of Future Advertising

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance

Dhaval Sarvaiya

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

Hayden Field

AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry

As part of the strategic collaboration, LINE Corporation will collaborate with AdAsia Holdings, for digital advertising

Nidhi Singh

Outdoor Advertising Is Conquering. Why Aren't You Using It?

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

Drew McLellan

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.

Scott Brown