Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
