Advertising Strategies - Page: 6

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.

Arjun Kharpal

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.

Benjamin Kabin

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.

The Startup Hustle: Why a Clever Business Plan Does Not a Business Make

When launching a new company, a good idea goes a long way. But a healthy dose of moxie may be what pushes a startup over the edge into success.

Neil Parmar

Tell Us: Are Anti-Google T-Shirts a Good Look for Microsoft?

Google responds to Microsoft's line of anti-Google merchandise.

Laura Entis

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.

Ray Hennessey

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.

Katy Barnato

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.

OKCupid Asks Customers to Help Remove Ads From Site

Rather than lose money to customers who had installed ad blockers, the online dating site asks users to donate money to make the site ad-free.

Jeff Kauflin

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.

Colleen DeBaise