Advertising Strategies - Page: 3

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

Erik Huberman

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?

Matt Walker

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.

Jason Parks

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.

Sandi Krakowski

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.

Judy Shapiro

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.

Joe Putnam

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.

Eric Samson

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.

Eric Samson