Advertising Strategies: Page 3
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
4 Advertising Principles From Ad Legend David Ogilvy
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
4 Tips for Crafting the Ideal Sales Letter
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
The 6 Best Advertising Strategies For Small Business
Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
The website builder goes for laughs in its third spot at the big game.
5 Digital-Marketing Tactics to Ditch in 2016
Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Building a Can't-Miss Video Advertising Campaign for 2016
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Here's The Reason Why Full-Page Ads Are a Waste of Money
When it comes to advertising, bigger is almost never better.
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Marketing Geeks Take Revenge on Advertising Tech
Get ready for the re-connection of audiences and brands over the next five years.
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.