Advertising Strategies

Marketing Geeks Take Revenge on Advertising Tech
Marketing Bootcamp

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
7 Ways to Turbocharge AdWords for Optimal Performance
Marketing Bootcamp

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Marketing Bootcamp

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing Bootcamp

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing Bootcamp

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
4 Essentials for Capturing and Converting Mobile Shoppers
Marketing Bootcamp

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
Marketers Are No Longer in the 'Mad Men' Era
Marketing Bootcamp

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
9 Ways to Advertise on LinkedIn
Marketing Bootcamp

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Marketing Bootcamp

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
3 Digital Marketing Channels That Work for Every Advertiser
Marketing Bootcamp

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
What Digital Ad Agencies Need to Navigate the Future
Marketing Bootcamp

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
Rohan Ayyar
The 4 Digital Trends That Are Reshaping Advertising
Marketing Bootcamp

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Marketing Bootcamp

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
Marketing Bootcamp

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner