Advertising Strategies

Video Marketing

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
Here's The Reason Why Full-Page Ads Are a Waste of Money
Advertising

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
Marketing Geeks Take Revenge on Advertising Tech
Make More Happen

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
7 Ways to Turbocharge AdWords for Optimal Performance
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
The Most Memorable Ad Campaigns Share These 3 Elements
Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
Marketers Are No Longer in the 'Mad Men' Era
Psychographics

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
9 Ways to Advertise on LinkedIn
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
What Digital Ad Agencies Need to Navigate the Future
Digital Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
Rohan Ayyar