Advertising Strategies

Marketers Are No Longer in the 'Mad Men' Era
Marketing Bootcamp

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
9 Ways to Advertise on LinkedIn
Marketing Bootcamp

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Marketing Bootcamp

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
3 Digital Marketing Channels That Work for Every Advertiser
Marketing Bootcamp

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
What Digital Ad Agencies Need to Navigate the Future
Marketing Bootcamp

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
Rohan Ayyar
The 4 Digital Trends That Are Reshaping Advertising
Marketing Bootcamp

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Marketing Bootcamp

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
Marketing Bootcamp

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Marketing Bootcamp

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Kim Lachance Shandrow
McDonald's Hopes New Ads Will Have Customers Feeling the Love
McDonald's

McDonald's Hopes New Ads Will Have Customers Feeling the Love

The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.
Tom Huddleston, Jr.
For Advertisers, Apple Watch Could Be a Double-Edged Sword
CES 2015

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing Bootcamp

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek
How to Hire the Right Google AdWords Ad Agency
Google AdWords

How to Hire the Right Google AdWords Ad Agency

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Perry Marshall, Mike Rhodes, and Bryan Todd
Google AdWords

7 Ways to Find and Fix Problems With Your Google AdWords Campaigns

Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
Perry Marshall, Mike Rhodes, and Bryan Todd