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News and Articles About Advertising

The Death of Traditional Advertising and the Rise of Originality
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Jack McNamara
5 Tips on How to Explain a Business to the Masses With Video
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Seth High
Brits Pull Ads From YouTube Over Extremism Concerns
YouTube

Brits Pull Ads From YouTube Over Extremism Concerns

Google said it could do better to ensure that its advertisers' content doesn't appear alongside videos with extremist and other objectionable content.
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
Startup Basics

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
Elon Musk Just Made This 10-Year-Old Fan's Day
Elon Musk

Elon Musk Just Made This 10-Year-Old Fan's Day

The CEO will run a homemade commercial contest after getting a letter from a 5th grader for her school project.
Nina Zipkin
The Most Thought-Provoking Ads of 2017 -- So Far
Advertising

The Most Thought-Provoking Ads of 2017 -- So Far

These ads will make you think about the world at large.
Rose Leadem
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century
Advertising

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Daniel Foley
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan
Putting the Super Bowl's $5 Million Ads Under the Microscope
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Heather Andrew
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.
Authenticity

Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.

It's always worth the effort to put your best foot forward, so long as what you present is authentically you.
John Rampton