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Should You Use Paid Ads to Promote Your Small Business?
Advertising

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.
5 Lessons From the Great Pepsi Shakeup
Take It From The Pros

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Advertising

Heineken's New Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Rose Leadem
This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag
IKEA

This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag

If you're on the market for a new handbag, you might want to think twice before dropping some serious cash.
Rose Leadem
This Entrepreneur Skipped College and Made $1,037,100 In Five Months
Young Entrepreneurs

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

The Million Dollar Homepage is a successful gimmick that proves success has no formula.
Daniel DiPiazza
How to Advertise for Mother's Day (Infographic)
Infographics

How to Advertise for Mother's Day (Infographic)

This holiday can be a big money maker for some small businesses.
Rose Leadem
New Change In Google AdWords Impacts Businesses
Google AdWords

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.
Rocco Baldassarre
Google Is Developing Its Own Ad Blocker for Chrome
Google

Google Is Developing Its Own Ad Blocker for Chrome

It would specifically target adverts deemed "beneath a threshold of consumer acceptability."
Can Paid Media Ever Earn Your Customer's Trust?
Native Advertising

Can Paid Media Ever Earn Your Customer's Trust?

Understanding the forms of media and what they can and cannot do will help you optimize your ad spend.
Mike Wood
4 Video Advertising Hacks Powerful Enough to Change Your Company
Video Advertising

4 Video Advertising Hacks Powerful Enough to Change Your Company

Capitalize on the web's fastest growing advertising medium.
Drew Hendricks
Burger King Ad Hijacks Google Home
Google Home

Burger King Ad Hijacks Google Home

It appears Google has stopped the fun (or aggravation) but for awhile, Google Home responded to a Burger King TV ad with Whopper facts.
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Jim Joseph
How to Drive Conversions Without Relying on Intrusive Pop-Overs
Advertising

How to Drive Conversions Without Relying on Intrusive Pop-Overs

Everybody hates pop-over ads, but everyone clicks on them, too.
Andrew Raso
You'll Soon Need 10,000 Views to Host YouTube Ads
YouTube

You'll Soon Need 10,000 Views to Host YouTube Ads

YouTube is restricting who can make money from their videos to people whose channels have at least 10,000 total views.
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