Advertising

News and Articles About Advertising

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim
Whole Foods

Whole Foods Just Got Slammed for Its 'World's Healthiest' Claim

The U.S. Patent and Trademark Office rejected the company's attempt to update its advertising slogan to 'World's Healthiest Grocery Store.'
Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble
Olympics

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.
Lydia Belanger
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
3 Lessons Companies Can Learn From the Pokémon Phenomenon
Business Lessons

3 Lessons Companies Can Learn From the Pokémon Phenomenon

Pokémon Go walks consumers to the door of physical locations by keeping them engaged in their quest. That's doing mobile right.
Madhusudhan Gurumurthy
How to Create an Effective Banner Ad
Marketing Bootcamp

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
Cheating Site Ashley Madison Is Back With an Ad Campaign We Don't Understand
Online Dating

Cheating Site Ashley Madison Is Back With an Ad Campaign We Don't Understand

The infamous site wants users back. But after a hacking nightmare, can it win back cheaters' trust?
Kim Lachance Shandrow
Why Snapchat's 'Memories' Proves It's a Real Competitor to Facebook
Snapchat

Why Snapchat's 'Memories' Proves It's a Real Competitor to Facebook

Best known for its disappearing photos and videos, Snapchat has given users the most compelling reason yet for lingering on its increasingly ad-backed app.
Lydia Belanger
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
Make More Happen

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup
Start Up Your Day

Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup

Plus: Walmart is making a month of free shipping available to everyone.
Grace Reader
How Ad Fraud Ruins the Internet
Marketing Bootcamp

How Ad Fraud Ruins the Internet

Ad fraud is infiltrating the Internet, and it affects every single one of us.
Eli Martin
Free Webinar 8/4: Build Your Platform, Your Audience and Your Business with Content Marketing
Ready To Launch

Free Webinar 8/4: Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.
Comcast
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup
Start Up Your Day

Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup

Plus: The family of a victim of the Paris terrorist attacks is suing Facebook, Google and Twitter.
Lindsay Friedman
How to Monetize Your Facebook Advertising
Entrepreneur Network

How to Monetize Your Facebook Advertising

Entrepreneur Network partner Ben Angel explains in part three of this video tutorial how to really make the big bucks via Facebook ads.
Erin Schultz