Brands: Page 7
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.
A look at the companies that dominated this past year.
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
A name needs a story for people to connect with. Otherwise, it's just a word.
Brands will look to drive more early holiday sales on the platform.
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
The aftermath can hurt in more ways than just a bank balance.
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Over 75 per cent of the styles being exported by Myntra to these markets are developed in India