Brands

Branding

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Branding

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Branding

5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Branding

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Franchises

How These Franchises are Getting a Second Chance

Customers loved these franchises once before. New owners are betting they will again.
Entrepreneur Network

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Branding

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Rebranding

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Amazon

Amazon to Launch New Private Labels in Coming Weeks

Amazon will only offer these labels to its Prime subscribers, and the first of the brands could start appearing as early as the end of May.
Branding

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.