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More From This Topic

Chipotle

Customers Sue Chipotle Over '300-Calorie' Burrito That Was Too Good to Be True

Turns out burritos with pork sausage, cheese and rice aren't diet foods.
Chipotle

People Are Saying Chipotle's New Burger Joint Is a Rip-Off of In-N-Out and Five Guys

Chipotle opened the first Tasty Made location opened in Lancaster, Ohio, last week, and there's a lot at stake.
Chipotle

Chipotle Investors Propose Ousting Founder as Chairman

By stripping board leadership from Ells, who is also co-chief executive, investors would like to institute an independent chair.
Chipotle

After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

When you construct a safety policy, first and foremost, make it personal.
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Advertising

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Customer Loyalty

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Chipotle

Chipotle Hires Former Critic to Help Improve Food Safety

David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.

Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.