Chipotle
News and Articles About Chipotle
Run a Better Business
Chipotle Founder Ells Takes Over as Sole CEO at Burrito Chain
Co-CEO Monty Moran stepped down on Monday amid intense pressure to turn around the burrito chain.
Chipotle
![Entrepreneur Staff]()
Customers Sue Chipotle Over '300-Calorie' Burrito That Was Too Good to Be True
Turns out burritos with pork sausage, cheese and rice aren't diet foods.
Chipotle
![Kate Taylor]()
People Are Saying Chipotle's New Burger Joint Is a Rip-Off of In-N-Out and Five Guys
Chipotle opened the first Tasty Made location opened in Lancaster, Ohio, last week, and there's a lot at stake.
Chipotle
Chipotle Investors Propose Ousting Founder as Chairman
By stripping board leadership from Ells, who is also co-chief executive, investors would like to institute an independent chair.
Chipotle
![Brian Fielkow]()
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
When you construct a safety policy, first and foremost, make it personal.
Chipotle
![Zach Goldstein]()
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Take It From The Pros
![Nina Zipkin]()
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Customer Loyalty
![Zach Goldstein]()
Chipotle's Loyalty Program Is Broken and Here's Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Start Up Your Day
![Lindsay Friedman]()
A Man Is Eating Chipotle for 366 Days Straight -- Start Up Your Day Roundup
Plus: Amazon is cracking down on fake reviews.
Start Up Your Day
![Lindsay Friedman]()
McDonald's Is Moving Its Headquarters to Oprah's Old Studio Campus -- Start Up Your Day Roundup
Plus: Instagram adds new tools for businesses.
Chipotle
![Carly Okyle]()
Chipotle Hires Former Critic to Help Improve Food Safety
David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Chipotle
Chipotle's E. coli Outbreak Brings Company Down to Earth
The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Start Up Your Day
![Lindsay Friedman]()
Chipotle Could Be Opening a Burger Chain -- Start Up Your Day Roundup
Plus: Whoopi Goldberg's starting a marijuana business to help period pain.
Franchises
![Lindsay Friedman]()
Have You Heard of America's Best Rated Tex-Mex Restaurant?
According to this survey, it's not what you'd expect it to be.
Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.
