Chipotle
News and Articles About Chipotle
Marketing Bootcamp ![Zach Goldstein]()
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Make More Happen ![Nina Zipkin]()
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Customer Experience ![Zach Goldstein]()
Chipotle's Loyalty Program Is Broken and Here's Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Start Up Your Day ![Lindsay Friedman]()
A Man Is Eating Chipotle for 366 Days Straight -- Start Up Your Day Roundup
Plus: Amazon is cracking down on fake reviews.
Start Up Your Day ![Lindsay Friedman]()
McDonald's Is Moving Its Headquarters to Oprah's Old Studio Campus -- Start Up Your Day Roundup
Plus: Instagram adds new tools for businesses.
Chipotle ![Carly Okyle]()
Chipotle Hires Former Critic to Help Improve Food Safety
David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Marketing Bootcamp
Chipotle's E. coli Outbreak Brings Company Down to Earth
The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Start Up Your Day ![Lindsay Friedman]()
Chipotle Could Be Opening a Burger Chain -- Start Up Your Day Roundup
Plus: Whoopi Goldberg's starting a marijuana business to help period pain.
Franchises ![Lindsay Friedman]()
Have You Heard of America's Best Rated Tex-Mex Restaurant?
According to this survey, it's not what you'd expect it to be.
CEO Pay ![Phil Wahba]()
Chipotle's CEOs Take Massive Paycut Due to E. Coli Crisis
They still received nearly $14 million each.
Chipotle ![Hayley Peterson]()
Chipotle Is Spending an Astronomical Amount of Money on Free Burritos
The burrito eatery's executives said Wednesday that the free food offers have been helping to drive traffic in the wake of two E. coli outbreaks that have sent the chain's sales plunging.
Start Up Your Day ![Lindsay Friedman]()
Go Green With These St. Patrick's Day-Themed Foods -- Start Up Your Day Roundup
Plus: If you get too rowdy from the day's celebrations and start drunk tweeting, your computer may be able to tell.
Chipotle
Chipotle Shuts Down Massachusetts Store After Workers Fall Ill
The restaurant in the town of Billerica, outside Boston, was closed for a full cleaning, a company spokesman said.
News and Trends ![Lindsay Friedman]()
People Expecting a Free Chipotle Burrito Instead Accidently Texted a Random Lawyer
And he actually responded.
Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.