Chipotle

News and Articles About Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Marketing Bootcamp

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
Make More Happen

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Chipotle's Loyalty Program Is Broken and Here's Why
Customer Experience

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Zach Goldstein
Chipotle Hires Former Critic to Help Improve Food Safety
Chipotle

Chipotle Hires Former Critic to Help Improve Food Safety

David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Carly Okyle
Chipotle's E. coli Outbreak Brings Company Down to Earth
Marketing Bootcamp

Chipotle's E. coli Outbreak Brings Company Down to Earth

The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Chipotle Could Be Opening a Burger Chain -- Start Up Your Day Roundup
Start Up Your Day

Chipotle Could Be Opening a Burger Chain -- Start Up Your Day Roundup

Plus: Whoopi Goldberg's starting a marijuana business to help period pain.
Lindsay Friedman
Have You Heard of America's Best Rated Tex-Mex Restaurant?
Franchises

Have You Heard of America's Best Rated Tex-Mex Restaurant?

According to this survey, it's not what you'd expect it to be.
Lindsay Friedman
Chipotle's CEOs Take Massive Paycut Due to E. Coli Crisis
CEO Pay

Chipotle's CEOs Take Massive Paycut Due to E. Coli Crisis

They still received nearly $14 million each.
Phil Wahba
Chipotle Is Spending an Astronomical Amount of Money on Free Burritos
Chipotle

Chipotle Is Spending an Astronomical Amount of Money on Free Burritos

The burrito eatery's executives said Wednesday that the free food offers have been helping to drive traffic in the wake of two E. coli outbreaks that have sent the chain's sales plunging.
Hayley Peterson
Go Green With These St. Patrick's Day-Themed Foods -- Start Up Your Day Roundup
Start Up Your Day

Go Green With These St. Patrick's Day-Themed Foods -- Start Up Your Day Roundup

Plus: If you get too rowdy from the day's celebrations and start drunk tweeting, your computer may be able to tell.
Lindsay Friedman
Chipotle Shuts Down Massachusetts Store After Workers Fall Ill
Chipotle

Chipotle Shuts Down Massachusetts Store After Workers Fall Ill

The restaurant in the town of Billerica, outside Boston, was closed for a full cleaning, a company spokesman said.

Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.