Chipotle
Marketing
4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion
Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
3 Things To Know
Chipotle Is Getting a New HQ -- and Taco Bell as a Neighbor! 3 Things You Need to Know.
Stay in the know in 60 seconds.
More From This Topic
Chipotle
Customers Sue Chipotle Over '300-Calorie' Burrito That Was Too Good to Be True
Turns out burritos with pork sausage, cheese and rice aren't diet foods.
Chipotle
People Are Saying Chipotle's New Burger Joint Is a Rip-Off of In-N-Out and Five Guys
Chipotle opened the first Tasty Made location opened in Lancaster, Ohio, last week, and there's a lot at stake.
Chipotle
Chipotle Investors Propose Ousting Founder as Chairman
By stripping board leadership from Ells, who is also co-chief executive, investors would like to institute an independent chair.
Chipotle
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
When you construct a safety policy, first and foremost, make it personal.
Chipotle
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Advertising
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Customer Loyalty
Chipotle's Loyalty Program Is Broken and Here's Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Start Up Your Day
A Man Is Eating Chipotle for 366 Days Straight -- Start Up Your Day Roundup
Plus: Amazon is cracking down on fake reviews.
Start Up Your Day
McDonald's Is Moving Its Headquarters to Oprah's Old Studio Campus -- Start Up Your Day Roundup
Plus: Instagram adds new tools for businesses.
Chipotle
Chipotle Hires Former Critic to Help Improve Food Safety
David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.
