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Chipotle

After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

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Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

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Customer Loyalty

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Chipotle

Chipotle Hires Former Critic to Help Improve Food Safety

David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Chipotle

Chipotle's E. coli Outbreak Brings Company Down to Earth

The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Start Up Your Day

Chipotle Could Be Opening a Burger Chain -- Start Up Your Day Roundup

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Franchises

Have You Heard of America's Best Rated Tex-Mex Restaurant?

According to this survey, it's not what you'd expect it to be.

Chipotle Mexican Grill, Inc. is a chain of fast casual restaurants that specializes in burritos and tacos. It was founded in Denver, Colorado in 1993 by Steve Ells, and the chain now expands worldwide with locations in the United Kingdom, Canada, Germany and France. The company is publicly traded on the NYSE and first went public in 2006.