Get All Access for $5/mo

The NFL's JJ Watt Just Sacked Chipotle On Twitter In a tweet, the Arizona Cardinal defensive pro-bowler expressed displeasure with his diminutive Chipotle burrito.

By Jonathan Small

JJ Watt has one question for Chipotle: Where's the beef?

In a frustrated tweet today, the gigantic defensive end for the NFL's Arizona Cardinals told the Mexican food chain: "Burritos have been getting smaller. It's high time we open dialogue about it. We want big burritos back."

Watt included a photo of a Chipotle burrito dwarfed by his huge hands—hardly a satisfying meal for a man that measures 6'8 and 288 pounds.

In response to Watt, one miffed tweeter even pulled out a ruler to prove the point.

Return of #burritogate

The Pro Bowl player's complaint was nothing new. Business Insider broke the story last year that customers around the country were expressing their displeasure across social media that Chipotle has been skimping on their burritos.

At the time, Chipotle blamed the problem on custom orders, not the serving size.

"Guests of Chipotle have the opportunity to completely customize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients," Chief Corporate Affairs Officer Laurie Schalow said in a statement. "We are not experiencing any supply-chain shortages, and Chipotle receives an abundance of praise for the incredible value its entrees offer with responsibly sourced ingredients chopped or grilled fresh daily."

But this argument hasn't stopped customers from beefing with Chipotle for what they perceive as their shrinking tortilla treat.

At press time, Watt's tweet had over 58,000 likes, with many sending photos of their burrito's diminutive stature.

Many hope that a big-name star like JJ Watt joining the cause will bring back the plus-size burrito. But Chipotle has yet to respond.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

How CEOs Can Find Their Leadership Style

Understanding these best practices and common pitfalls can help you find and develop your leadership style.

Thought Leaders

America is Becoming the Land of Inequality and Diminishing Returns. Here's Why.

Earning six figures is no longer as impressive as it once was. This is the birth of America's dual economy.

Starting a Business

Crack the Chicken-and-Egg Dilemma — How Startups Can Thrive Against the Odds

Focus on one side of your marketplace first, build value for sellers or buyers and the other side will follow.

Growing a Business

At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.

Melissa Ben-Ishay's brother Brian Bushell encouraged her to follow her passion — and it led to major success.

Business News

Mark Zuckerberg Uses an Easy But Powerful Formula to Keep Facebook Relevant — Here's How It Works

Zuckerberg says Meta never thought small, even in the early days when it was just Facebook.