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Travis Kelce's Boomer-Esque Spelling Error Inspires Chipotle to Temporarily Change Its Name The company even modified the sign at a Kansas City Chipotle.

By Sam Silverman Edited by Jessica Thomas

Key Takeaways

  • Chipotle responded to Kelce's typo with a witty reply that went viral on X.
  • The fast-casual Mexican chain took it one step further with a new sign.

Opinions expressed by Entrepreneur contributors are their own.

Chipotle is capitalizing on a marketing opportunity thanks to Travis Kelce's old resurfaced tweets.

In the wake of pandemonium over the NFL star's budding relationship with Taylor Swift, Swifties are going deep into the archive of his online presence and poking fun at his early internet innocence, with one 2011 post garnering the attention of Chipotle.

"Went from class to therapy, now I need some #chipolte and then I'm off to check out my new apt!!," Kelce, who was attending the University of Cincinnati at the time, tweeted on April 27, 2011.

Related: Donna Kelce Is Opening Up Her Arrowhead Stadium Suite to Fans for the Chiefs-Eagles Game

Although a younger Kelce got the spelling for the Mexican chain restaurant wrong, Chipotle replied to the old post writing, "It's me, hi," referencing Swift's "Anti-Hero" lyrics. The repost has since generated 1.8 million views.

The brand continued to roll with the joke and adopted Kelce's spelling on X. Chipotle also changed the signage of a Kansas City Chipotle location near where Kelce's Kansas City Chiefs play at Arrowhead Stadium.

The sign was changed to "Chipolte" ahead of the Chiefs game against the Philadelphia Eagles on Monday.

Related: Taylor Swift's Music Has Been Temporarily Banned From a Philadelphia Radio Station

Although the temporary change had social media buzzing, Chipotle spokesperson Annie Gradinger told the Kansas City Star that the sign would only be up "for a limited time."

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

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