Client Relationship Management
Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon
Successful leadership demonstrates that prioritizing people—whether in sports or business—is crucial for long-term growth and client loyalty.
As a Brand Designer, I Was Living In a 'Design Utopia' — Until I Started My Own Product Company, and Reality Hit
Owning my own spirits company gave me insights into the tough business decisions my clients had to make every day.
Don't Wait to Fire That Toxic Client — It's Vital For Your Business Health
Business owners aren't wired to push customers away, but some customers cause more trouble than they're worth. Here's how to maximize the return of value in the aftermath of cutting ties with a toxic customer or client.
Break Free From Client Burnout With These 6 Strategies
How much stress is too much stress? Here are some effective strategies for managing burnout when working with clients.
5 Ways Contracts Are an Entrepreneur's Best Friend
Contracts are not a substitute for trust, they are the basis for trust.
We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
Why You Need to Onboard Clients Like You Onboard Employees
It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.
5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market
Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.
Tough Conversations With Clients — We've All Had Them. Here's How to Handle Them More Effectively.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.
Your Service Should Go Way Beyond Sales. 4 Ways to Build Long-lasting Relationships With Distributors and Retailers
Remember the people involved. They are the foundation and bedrock of your company's success.
How To Embed Your Client Needs into Your Business DNA
Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
How to Craft Irresistible Offers Your Ideal Clients Can't Refuse
Your success (and your impact on others) is directly related to your ability to create offers that attract your ideal clients and customers. This guide will show you how.
Leveraging New Tech to Build Better Client Relationships
By providing a personal touch and utilizing effective tools, businesses can easily retain their customers and ensure long-term loyalty.
Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.
Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.