Coca-Cola

News and Articles About Coca-Cola

Warren Buffett Dishes on Clinton vs. Trump, Coca-Cola and His Possible Successor
Warren Buffett

Warren Buffett Dishes on Clinton vs. Trump, Coca-Cola and His Possible Successor

The investor presided over his 51st Berkshire annual meeting in Omaha, Neb., where he and Vice Chairman Charlie Munger fielded five hours of questions.
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
Make More Happen

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.
Coke Is Wanting to Turn 'Premium' Milk Into a Billion-Dollar Business
Coca-Cola

Coke Is Wanting to Turn 'Premium' Milk Into a Billion-Dollar Business

Coca-Cola is betting that it can make America love milk again.
Millions of Diet Coke Bottles Are Getting Some Love From HP
Make More Happen

Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Coca-Cola

Why Coca-Cola's $550K Payments to an Anti-Obesity Group Is Causing a Stir

That's in addition to $2 million in donations that have fallen under scrutiny.
You Can Now Make Campbell's Soup in Your Keurig
Food Businesses

You Can Now Make Campbell's Soup in Your Keurig

The new soup pods, along with a forthcoming soda brewing system called Kold, mark the latest bids by Keurig to turn around flagging sales.
Geoff Weiss
Americans Are Drinking Less Coffee Than Ever. Here's Why.
Coffee

Americans Are Drinking Less Coffee Than Ever. Here's Why.

Hint: Why make a whole pot when you can brew a single cup?
Kim Lachance Shandrow
Warren Buffett: 'I Eat Like a Six-Year-Old'
Radicals & Visionaries

Warren Buffett: 'I Eat Like a Six-Year-Old'

The world's most successful investor stays youthful by drinking at least five Cokes a day. Turns out, the Berkshire Hathaway CEO's bizarre diet is highly strategic.
Patricia Sellers
Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks
Sodastream

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks

'U.S. consumers don't want better Coke, they want more interesting water.'
How to Use Music as a Marketing Tool
Marketing Bootcamp

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business
Beverage Businesses

With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business

The soda giant is betting squarely on its new milk product, which contains 50 percent more protein and 50 percent less sugar than normal milk -- at twice the price.
Geoff Weiss
From TLC to The X-Files: How the '90s Are Back
Marketing Bootcamp

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Laura Entis
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Marketing Bootcamp

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Kate Taylor