Coca-Cola: Page 3
5 Rules of Marketing That Will Help You Find the Right Niche and Thrive
Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Warren Buffett Dishes on Clinton vs. Trump, Coca-Cola and His Possible Successor
The investor presided over his 51st Berkshire annual meeting in Omaha, Neb., where he and Vice Chairman Charlie Munger fielded five hours of questions.
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
The new marketing push will cost more than $14 million.
Coke Is Wanting to Turn 'Premium' Milk Into a Billion-Dollar Business
Coca-Cola is betting that it can make America love milk again.
Millions of Diet Coke Bottles Are Getting Some Love From HP
The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Why Coca-Cola's $550K Payments to an Anti-Obesity Group Is Causing a Stir
That's in addition to $2 million in donations that have fallen under scrutiny.
You Can Now Make Campbell's Soup in Your Keurig
The new soup pods, along with a forthcoming soda brewing system called Kold, mark the latest bids by Keurig to turn around flagging sales.
Americans Are Drinking Less Coffee Than Ever. Here's Why.
Hint: Why make a whole pot when you can brew a single cup?
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Coke and Pepsi, look out. Zevia has its eye on you.
Warren Buffett: 'I Eat Like a Six-Year-Old'
The world's most successful investor stays youthful by drinking at least five Cokes a day. Turns out, the Berkshire Hathaway CEO's bizarre diet is highly strategic.
Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks
'U.S. consumers don't want better Coke, they want more interesting water.'
How to Use Music as a Marketing Tool
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business
The soda giant is betting squarely on its new milk product, which contains 50 percent more protein and 50 percent less sugar than normal milk -- at twice the price.
From TLC to The X-Files: How the '90s Are Back
Food, fashion and film from the nineties are roaring back into our cultural consciousness.