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Coca-Cola

Entrepreneurs

Coke Is Luring Experienced Entrepreneurs to Create New Startups

In Coca-Cola's new platform for entrepreneurs, Coke brings the money and the cachet, while startups (hopefully) help the soda giant reach new markets down the road.
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Celebrities

Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer

The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into ‘beautiful objects,' the artist says.
Inventions

13 Accidental Inventions That Changed the World

These products came to be by chance -- spawning businesses and changing lives the world over.
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Coca-Cola

Teen's Petition Convinces Coke to Remove Flame Retardant From Products

Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Social Media

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
Marketing

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Growth Strategies

Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
Marketing

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Growth Strategies

Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.