Coca-Cola | Page 2

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.

The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into 'beautiful objects,' the artist says.

These products came to be by chance -- spawning businesses and changing lives the world over.

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.

Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.

How do you define what a brand is, and what does it take to get there?

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.

Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.

Dreaming of the day your business becomes a household name? Follow these examples.

Some companies are skilled in the art of advertising and branding. Then there are these guys.

From radio to YouTube clips, 10 companies that changed everything.