Subscribe to Entrepreneur for $5
Subscribe

How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers

By
This story appears in the June 2015 issue of Entrepreneur. Subscribe »

It all changed for Paddy Spence during a trip to in March 2010. That's when the food-industry veteran, who had given up sugar cold turkey a decade earlier, discovered Zevia. The zero-calorie soda was sweetened with , a plant-based natural sweetener he and his wife used instead of sugar.

Lucas Zarebinski

Six months later Spence, who had worked at food company Kashi and founded natural-foods research firm SPINS, purchased a lot more than a six-pack: He brought together a group of investors and executives to buy the then-3-year-old company for an undisclosed sum.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks