Ending Soon! Save 33% on All Access

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free The new marketing push will cost more than $14 million.

By Matthew Nitch Smith

This story originally appeared on Business Insider

Bloomberg | Getty Images

Coke Zero will be renamed "Coca-Cola Zero Sugar" after research suggested that five in ten people did not know the drink contained no sugar.

Coca-Cola will also give the label a new recipe and branding in order to make the sugar-free contents of bottles and cans more obvious.

The new marketing push will cost £10 million ($14.4 million).

It comes as UK Chancellor George Osborne announced a tax on sugary drinks in the last Budget.

Sugar will be taxed in two different bands. The first will be all drinks with more than five grams of sugar per 100ml, and the second, which will be higher, for drinks with more than eight grams per 100ml.

Osborne said he expects the the sugar tax to raise £520 million in its first year, which will be used to help fund sport in schools.

Jon Woods, Coca-Cola Great Britain General Manager, said the company wanted the new Coke Zero to be more in line with the classic brand:

"We know that millions of people love the taste of Coca-Cola and have been working to refine the recipe of Coca-Cola Zero to match the taste of the original, but without sugar. It's the biggest investment we've made in a new product launch for a decade and will give people the great taste of Coca-Cola Classic but without the sugar."

Coke Life and Coke Diet products make up 43 percent of the company's UK sales, according to The Guardian.

The company is already trying to combat the growing public concern over sugar intake by offering smaller portion sizes over all its labels.

It says that 250ml cans of Coca-Cola are already available in more than 13,000 stores nationwide, with distribution increasing.


 writes finance articles, with a focus on the UK, for Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.


What the Mentality of the Dotcom Era Can Teach the AI Generations

The internet boom showed that you still need tenacity and resilience to succeed at a time of great opportunity.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.


What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.