You Can Now Make Campbell's Soup in Your Keurig The new soup pods, along with a forthcoming soda brewing system called Kold, mark the latest bids by Keurig to turn around flagging sales.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Reuters | Brian Snyder

Might Andy Warhol be tickled or sickened to know that the Campbell's soup cans of the future are being reimagined into tiny plastic pods?

As of today, a partnership between leading coffee brewer Keurig and the iconic soup maker has officially come to fruition in the form of Campbell's Fresh-Brewed Soup. Priced at $11.99 for a box of eight pods, Keurig owners can now brew Chicken Noodle Soup with their machines.

The two-step process begins with a packet of dried noodles and spices, which Keurig suggests emptying into a mug. Next, the broth is brewed over top of the mixture in order for it to cook.

The soups are available in two flavors, Homestyle and Southwest Style -- each of which packs 70 calories and is made with no artificial colors or flavors, the companies say. In order to avoid contaminating flavors between coffee and soup brews, "The machine doesn't need to be cleaned, but we recommend running a hot water brew cycle without a pod before and after making the soup," a Campbell's spokesperson told Entrepreneur.

Related: The Keurig K-Cup's Inventor Says He Feels Bad That He Made It. Here's Why.

Announced in 2013 and now available after two long years in development, the partnership "marks a milestone as our first expansion beyond beverages," says Keurig's chief business development and partners officer, Mark Wood. Keurig has already forayed beyond hot beverages with a long-awaited machine called Kold launching later this year that can homebrew Coca-Cola products.

"We know more than 80 percent of people who buy Keurig pods also buy Campbell's soup," added Campbell's marketing director Michael Goodman, in a statement, "so bringing together two products people love in one handy kit is a winning idea."

The collaboration comes as Keurig sales seem to have been put on ice. Last quarter, the company reported a 1 percent decrease in pod sales and a 26 percent decline in brewer sales, and announced it was cutting its workforce by 5 percent.

Related: Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Editor's Pick

Related Topics

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Business News

'Bar Tab Was Almost 80%': Restaurant Slams Well-Known Columnist After He Goes Viral For Claiming His Meal Cost $78

A photo of a burger and fries from 1911 Smokehouse BBQ at Newark Airport went viral for its alleged price, but the restaurant says the man didn't factor in his many alcoholic drinks.

Health & Wellness

The Art of the Power Nap — How to Sleep Your Way to Maximum Productivity

Whether you're shooting for the NBA finals or growing your business, a quick snooze can be a secret weapon.

Business News

'An Absolute Prize': Rare Great Depression $10,000 Bill Sells For Nearly $500,000

The $10,000 bill is from 1934 and was never in circulation.

Business News

Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands

These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.