Coca-Cola

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
Marketing

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.