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Coca-Cola

Growth Strategies

Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.
Ready For Anything

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
Small Business Heroes

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.