Connecting with Customers
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How to Upsell Customers This Holiday Season: 3 Tips
Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.
It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?
Show, don't tell, how you've got your customers' best interests at heart.
Michael Houlihan & Bonnie Harvey
Sparking Social Media Buzz Is How You Drive Ecommerce Sales
Getting your customers to talk with your company and about it on social media benefits a business in many ways.
When the Customer Fixates on Price It's Probably Not About the Money
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base
The popular race company had a problem: It needed to change, without upsetting its loyal fans.
How to Stand Out From the Crowd and Cultivate Passionate Fans
Treat your customers like friends: Give them something for free. With that mindset, you'll shine.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
5 Places to Use Storytelling in Your Marketing to Drive Sales
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
3 Steps to Increase Your Average Revenue Per Customer
When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business
The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
