Connecting with customers
News and Articles About Connecting with customers
Marketing Bootcamp
5 Ways Generation Z Thinks & Buys Differently
For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
Marketing Bootcamp ![Jimmy Burgess]()
6 Quick and Easy Steps to Connect With Anyone
Prospective customers are people, first and foremost. Treat them that way and see what happens.
Marketing Bootcamp ![Chip R. Bell]()
Host a Big Event, and Watch Your Customer Base Grow
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Marketing Bootcamp ![Ann Handley]()
How to Repel the Wrong Customers -- and Attract the Right Ones
You don't want everyone to like you, just the right ones.
Entrepreneurs ![Jeff Goins]()
The Entrepreneurial Genius of 'Star Wars'
Three lessons and warnings from the career of George Lucas
Setting prices ![Kimanzi Constable]()
When You're Comfortable With Your Prices It's Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Responsiveness ![Claudia Chan]()
Don't Mistake Lack of Response for Lack of Respect
The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
Customer Loyalty ![Christopher Hann]()
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
A little blue birdie can offer great opportunities to interact with and retain customers.
Marketing Bootcamp ![Israel Idonije]()
The Strongest Connections Come From Telling Your Story
Your brand has a story to tell and an audience of customers waiting to hear it.
Customer Feedback ![Kevin Allen]()
Brand Managers Ignore 80 Percent of Complaints on Twitter
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Marketing Bootcamp
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
Marketing Bootcamp ![Lev Kaye]()
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Artisanal Manufacturing ![Randy Komisar]()
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Finding Prospects ![Dorie Clark]()
What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
