Connecting with Customers
Marketing
How to Make a Personal Connection with Customers
Seven ways to build relationships with prospects that lead to more sales.
Ready for Anything
When the Customer Fixates on Price It's Probably Not About the Money
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
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Connecting with Customers
3 Steps to Increase Your Average Revenue Per Customer
When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
Connecting with Customers
'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business
The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Brand Building
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Ready for Anything
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
Connecting with Customers
Why Every Smart Decision Comes Only After an Evaluation of Customer Needs
Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
Public Speaking
5 Ways to Blow a Business Speaking Opportunity
If you don't entice the audience on stage, you'll fail miserably off stage.
Radicals & Visionaries
Get Better at Your Own Job by Doing Someone Else's
Step into your employees' shoes, and let the experience guide your leadership.
Customer Service
It's All About the Customer Service
3 Must-do tips to distinguish your business and create customers for life.
Online Reviews
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Ready for Anything
5 Reasons to Prospect Within Your Existing Customer Base
If you take your clients for granted, they'll notice. So will your competitors.
