Connecting with Customers
From market research to picking strategic partnerships, how to recognize and maximize new-year opportunities.
If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'
Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.
Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.
David Sodemann, co-owner of Boho Camper Vans, unveils his secrets to business success and how he maintains a close relationship with his customers even while they're on the road.
Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.
70% of Consumers Say They'll Buy 'Green' Products, but Only 5% Actually Do. That's Due to a Common Marketing Mistake By Eco-Friendly Brands.
You have to remember how consumers really make buying decisions.
Chris Hemsworth Used to Bomb Auditions. Then This Mindset Shift Made Him a Movie Star, and the Founder of a $200 Million Startup.
The Australian actor won't let himself forget where he came from, and what the point of success is.
Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.
The most cringeworthy customer service mistake you're probably making and the customer service training tips for making it stop.
Elevate your company out of the deadly commodity zone by creating "wow" moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.
Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.
These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."
While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.
Here are five tips to help you get your old customers back right now.