Connecting with Customers

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Growing a Business

The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.

Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.

Career

Your Career Is On the Line If You're Not Doing This Simple Thing

Having a solid online presence accelerates your career and gives you optionality. Yet, many knowledge workers are getting left behind because they're not investing in it.

Marketing

Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.

Franchise

What's It Like to Be the First U.S. Franchisee for a Successful International Franchise? This Miami Entrepreneur Is Finding Out.

Sergio Aguirre signed up to be the first stateside franchisee for the successful laundry franchise, Mr Jeff.

Growing a Business

Want to Scale Your Business? Companies are Using These 5 Strategies Right Now to Unlock Sustainable Growth, And You Should Too.

Want to scale your business but don't know where to start? Let's look at the top trending strategies being employed by companies right now to scale their business.

Collaboration

How to Reconnect With Those Outside Our Inner Circle

Everyone has gone through their own challenges -- it's time to start rebuilding those relationships.

Marketing

How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits

Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.

Leadership

The Playbook to Negative Reviews

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.

Growing a Business

4 Ways to Better Connect With Your Audience

Have you been delivering content that hasn't really been "hitting home" the way that you'd like? Here's how industry experts have found success.

Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.

Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.

Growth Strategies

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

Growth Strategies

What To Do If Customers Aren't Buying Your Product

The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it

Starting a Business

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.