Connecting with Customers
Why Everyday People Are Becoming the Most Powerful Influencers for Your Brand
There is power in community, and brands are learning how to harness it through their audiences' voices.
My Company Helps Stores Like Whole Foods Increase Sales By Up to 86% Without Changing Products or Pricing. Here's Our Secret.
Too often, business leaders discount the importance of our physical senses.
Why Prioritizing Connections Will Be the Superpower That Drives Your Success
Establishing a connection-first culture can mean the difference between lasting success and failure as a company.
How Getting Featured In The New York Times Led to the Demise of My Brand
We seemed to be rocking it — lots of press, major partnerships. Then we learned a harsh lesson.
This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer
Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.
Why This Mother Daughter Duo Are Making a Killing on Consignment Handbags In New Jersey
For their business to work, Dianne and Gabrielle Melillo need more than customers. They need a community that has total confidence in them.
Why I Get a Coffee with Someone New at 8 a.m. Every Single Day
Through daily coffee meetings, I discovered a unique opportunity to build new, meaningful friendships and expand my network.
Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.
Your Company May Have a Costly Trust Problem. Here's How to Fix It — And Boost Your Profits.
Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.
3 Ways Founders Can Connect With Their Customers to Drive Sales
These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.
If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'
Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.
How To Attract Premium Clients And Charge Accordingly — Even During Market Instability
Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.
This Entrepreneur Needed an Affordable Vacation and Wound Up Inventing a Thriving Business
David Sodemann, co-owner of Boho Camper Vans, unveils his secrets to business success and how he maintains a close relationship with his customers even while they're on the road.
What I've Learned Training the Top Hotel Brands in Customer Service
Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.
70% of Consumers Say They'll Buy 'Green' Products, but Only 5% Actually Do. That's Due to a Common Marketing Mistake By Eco-Friendly Brands.
You have to remember how consumers really make buying decisions.