Connecting with Customers

How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits

Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.

Jason Feifer

The Playbook to Negative Reviews

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.

4 Ways to Better Connect With Your Audience

Have you been delivering content that hasn't really been "hitting home" the way that you'd like? Here's how industry experts have found success.

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.

Scott Levy

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.

Scott Levy

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

KT Prasad

What To Do If Customers Aren't Buying Your Product

The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it

Jana Matthews

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.

Jeff Mazur

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.

Syed Balkhi

It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.

Harold Li

Understanding and Grabbing The Attention of Today's Millennial Customers

When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases

Nitin Mohan