Connecting with Customers

Business News

Outpace Competitors in 2024 with Fresh Niche Growth Tactics

From market research to picking strategic partnerships, how to recognize and maximize new-year opportunities.

Business News

If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'

Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.

Business News

How To Attract Premium Clients And Charge Accordingly — Even During Market Instability

Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.

Business News

This Entrepreneur Needed an Affordable Vacation and Wound Up Inventing a Thriving Business

David Sodemann, co-owner of Boho Camper Vans, unveils his secrets to business success and how he maintains a close relationship with his customers even while they're on the road.

Business News

What I've Learned Training the Top Hotel Brands in Customer Service

Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.

Business News

Chris Hemsworth Used to Bomb Auditions. Then This Mindset Shift Made Him a Movie Star, and the Founder of a $200 Million Startup.

The Australian actor won't let himself forget where he came from, and what the point of success is.

Business News

The Key to Building Unshakeable Customer Relationships

Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.

Business News

This is the Worst Possible Way You Can Make A Customer Feel (and How To Avoid It)

The most cringeworthy customer service mistake you're probably making and the customer service training tips for making it stop.

Business News

The Ultimate 6-Step Guide to Building Lifelong Customers with Excellent Customer Service

Elevate your company out of the deadly commodity zone by creating "wow" moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.

Business News

Spending the Most Really Does Win the Most Customers. Here's Why

Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.

Business News

The Best Customer Service Companies Spend These 8 Minutes A Day Becoming Better Than the Rest of Us

These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."

Business News

Remote Work Skeptics Are Forgetting Their Most Valuable Asset: Their Customers. Here's Why.

While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.

Business News

5 Tips to Win Back Lost Customers

Here are five tips to help you get your old customers back right now.

Business News

The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.

Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.