Connecting with Customers
These innovators are connecting with consumers, colleagues and investors on an emotional level.
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
Don't waste hours on a project or prospect unlikely to produce returns.
The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Your audience won't tire of quality content but the key word is "quality.''
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
To thrive in a competitive market, you must understand and highlight your company's strengths.
Small Business Heroes
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.