Connecting with customers

Customer Loyalty

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

A little blue birdie can offer great opportunities to interact with and retain customers.
NFL Players Inc.

The Strongest Connections Come From Telling Your Story

Your brand has a story to tell and an audience of customers waiting to hear it.
Customer Feedback

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Take It From The Pros

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Finding Prospects

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
Communication Strategies

Be Memorable By Creating Your Own Personal Connection Story

Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.
Run a Better Business

4 Ways to Give Your Customers Exactly What They Want

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Entrepreneur Mindset

Give the Gift of Your Presence

An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
Sales Strategies

6 Tips for How to Sell More in Less Time

Don't waste hours on a project or prospect unlikely to produce returns.
Finding Customers

10 Tips to Find and Win the Best Clients

The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
Take It From The Pros

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Connected Entrepreneur

If You Want to Build Good Relationships, Stop Hiding Behind Your Email

If you're working through touchy subjects, in-person is better than the inbox.
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
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