Connecting with Customers

Ready for Anything

5 Reasons to Prospect Within Your Existing Customer Base

If you take your clients for granted, they'll notice. So will your competitors.
Generation Z Marketing

5 Ways Generation Z Thinks & Buys Differently

For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
Connecting with Customers

6 Quick and Easy Steps to Connect With Anyone

Prospective customers are people, first and foremost. Treat them that way and see what happens.
Events

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Entrepreneurs

The Entrepreneurial Genius of 'Star Wars'

Three lessons and warnings from the career of George Lucas
Setting prices

When You're Comfortable With Your Prices It's Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Responsiveness

Don't Mistake Lack of Response for Lack of Respect

The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
Customer Loyalty

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

A little blue birdie can offer great opportunities to interact with and retain customers.
NFL Players Inc.

The Strongest Connections Come From Telling Your Story

Your brand has a story to tell and an audience of customers waiting to hear it.
Customer Feedback

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Finding Prospects

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
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