Connecting with Customers
Generation Z Marketing
For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Three lessons and warnings from the career of George Lucas
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
A little blue birdie can offer great opportunities to interact with and retain customers.
NFL Players Inc.
Your brand has a story to tell and an audience of customers waiting to hear it.
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
These innovators are connecting with consumers, colleagues and investors on an emotional level.
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.