Connecting with Customers

Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.

Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.

Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.

Feel like you don't know how to set yourself apart and go high-end? Here's a three-step process you can use to get exceptional results.

David Sodemann, co-owner of Boho Camper Vans, unveils his secrets to business success and how he maintains a close relationship with his customers even while they're on the road.

Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.

You have to remember how consumers really make buying decisions.

The Australian actor won't let himself forget where he came from, and what the point of success is.

Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.

The most cringeworthy customer service mistake you're probably making and the customer service training tips for making it stop.

Elevate your company out of the deadly commodity zone by creating "wow" moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.

Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.

These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."

While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.

Here are five tips to help you get your old customers back right now.

Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.

Having a solid online presence accelerates your career and gives you optionality. Yet, many knowledge workers are getting left behind because they're not investing in it.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.

Sergio Aguirre signed up to be the first stateside franchisee for the successful laundry franchise, Mr Jeff.

Want to scale your business but don't know where to start? Let's look at the top trending strategies being employed by companies right now to scale their business.