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Connecting with Customers

Online Networking

The Right Way to 'Stalk' People Online

There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Marketing Automation

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Connecting with Customers

3 Sales Lessons from Eric Cantor

You won't go further if you forget the people who got you where you are.
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Respect

7 Ways to Get People to Take You Seriously

If you're going to get anything done in business, you need people to respect you. Here are some tips.
Personal Branding

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Trends

7 Tips For Getting Good at Spotting Trends

In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.
Websites

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Storytelling

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Online Marketing

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Marketing

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
Ask Entrepreneur

The Best Way to Win Repeat Customers

In this special 'Ask Entrepreneur' feature, entrepreneur Gary Vaynerchuk explains why you should focus on farming instead of hunting when it comes to getting that new customer to buy again.