Copywriting

News and Articles About Copywriting

The ABCs of Writing Great Marketing Copy
Marketing Strategies

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It
Wendy Keller
How Teaching Can Help You Land More Business
Marketing Bootcamp

How Teaching Can Help You Land More Business

When freelancing gets competitive, teach others to stand out from the noise.
Walter Chen
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
7 Rules for Writing Better Ad Copy
Marketing Bootcamp

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
A Rant Could Be Your Best Sales Pitch
Marketing Bootcamp

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Perry Marshall
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
Marketing Bootcamp

A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time

Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
Tor Constantino
10 Tips for Creating Marketing Messages that Work
Marketing Bootcamp

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly
There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad
Mistakes

There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad

A good copy editor is a beautiful thing -- especially in the realm of foreign languages.
Geoff Weiss
5 Copywriting Hacks Designed to Give Your Business a Boost
Marketing Bootcamp

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Brandon Turner
7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)
Marketing Bootcamp

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Barry Feldman
27 Formulas That Can Drive Clicks and Engagement on Social Media
Marketing Bootcamp

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
The 4 Elements of the Most Persuasive Copy
Marketing Bootcamp

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Marketing Bootcamp

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
3 Steps to Improve Your Ad's Clickthrough Rates
Advertising

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Richard Stokes