Copywriting

News and Articles About Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Han-Gwon Lung
3 Ways to Read Your Customers' Minds
Customer Research

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Maria Ross
10 Best Skills to Learn Online Today
Skills

10 Best Skills to Learn Online Today

Further your career with crucial skills you can learn sitting right at your computer.
R.L. Adams
5 Writing Tactics to Win Hearts, Minds and More Business
Writing

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Yatin Khulbe
Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Eric Siu
The Imaginary Life and Wild Times of Milo Quaife
Workplace Inspiration

The Imaginary Life and Wild Times of Milo Quaife

Deadline pressure is a crushing affliction. It can bring out the best in some, madness in others, or both, as they labor side-by-side ... in the Twilight Zone.
Phil La Duke
The Good, the Intentionally Bad, and the Ugly Grammar
Sales Strategies

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
The ABCs of Writing Great Marketing Copy
Marketing Strategies

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It
Wendy Keller
How Teaching Can Help You Land More Business
Freelancers

How Teaching Can Help You Land More Business

When freelancing gets competitive, teach others to stand out from the noise.
Walter Chen
This Is How You Write Headlines That Hook 'em!
Marketing Strategies

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
7 Rules for Writing Better Ad Copy
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
A Rant Could Be Your Best Sales Pitch
Marketing Strategies

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Perry Marshall
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
Marketing

A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time

Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
Tor Constantino
10 Tips for Creating Marketing Messages that Work
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly