Copywriting
News and Articles About Copywriting
Copywriting
![Nathan Chan]()
6 Steps to Writing Copy That Actually Converts
Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.
Copywriting
![Han-Gwon Lung]()
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Customer Research
![Maria Ross]()
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Skills
![R.L. Adams]()
10 Best Skills to Learn Online Today
Further your career with crucial skills you can learn sitting right at your computer.
Writing
![Yatin Khulbe]()
5 Writing Tactics to Win Hearts, Minds and More Business
Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
neuromarketing
![Eric Siu]()
Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Workplace Inspiration
![Phil La Duke]()
The Imaginary Life and Wild Times of Milo Quaife
Deadline pressure is a crushing affliction. It can bring out the best in some, madness in others, or both, as they labor side-by-side ... in the Twilight Zone.
Sales Strategies
![Craig Simpson]()
The Good, the Intentionally Bad, and the Ugly Grammar
Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Marketing Strategies
![Wendy Keller]()
The ABCs of Writing Great Marketing Copy
3 Simple Tricks to Creating Good Copy Any Time You Need It
Freelancers
![Walter Chen]()
How Teaching Can Help You Land More Business
When freelancing gets competitive, teach others to stand out from the noise.
Marketing Strategies
![Craig Simpson]()
This Is How You Write Headlines That Hook 'em!
You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Marketing Strategies
![Craig Simpson]()
7 Rules for Writing Better Ad Copy
These rules will help you get your reader's attention, but also retain it.
Marketing Strategies
![Perry Marshall]()
A Rant Could Be Your Best Sales Pitch
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Marketing
![Tor Constantino]()
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
