News and Articles About Copywriting
Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Further your career with crucial skills you can learn sitting right at your computer.
Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Deadline pressure is a crushing affliction. It can bring out the best in some, madness in others, or both, as they labor side-by-side ... in the Twilight Zone.
Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
When freelancing gets competitive, teach others to stand out from the noise.
You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
These rules will help you get your reader's attention, but also retain it.
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
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