Copywriting
News and Articles About Copywriting
Marketing Bootcamp ![Craig Simpson]()
The Good, the Intentionally Bad, and the Ugly Grammar
Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Marketing Strategies ![Wendy Keller]()
The ABCs of Writing Great Marketing Copy
3 Simple Tricks to Creating Good Copy Any Time You Need It
Marketing Bootcamp ![Walter Chen]()
How Teaching Can Help You Land More Business
When freelancing gets competitive, teach others to stand out from the noise.
Marketing Bootcamp ![Craig Simpson]()
This Is How You Write Headlines That Hook 'em!
You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Marketing Bootcamp ![Craig Simpson]()
7 Rules for Writing Better Ad Copy
These rules will help you get your reader's attention, but also retain it.
Marketing Bootcamp ![Perry Marshall]()
A Rant Could Be Your Best Sales Pitch
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Marketing Bootcamp ![Tor Constantino]()
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
Marketing Bootcamp ![Robert W. Bly]()
10 Tips for Creating Marketing Messages that Work
Add these tools to your marketing utility belt.
Mistakes ![Geoff Weiss]()
There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad
A good copy editor is a beautiful thing -- especially in the realm of foreign languages.
Marketing Bootcamp ![Brandon Turner]()
5 Copywriting Hacks Designed to Give Your Business a Boost
These tips make a case for sounding more casual in your copy.
Marketing Bootcamp ![Barry Feldman]()
7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)
Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Marketing Bootcamp ![Kevan Lee]()
27 Formulas That Can Drive Clicks and Engagement on Social Media
Here's a hint: It has a lot to do with storytelling.
Marketing Bootcamp ![Pratik Dholakiya]()
The 4 Elements of the Most Persuasive Copy
You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Marketing Bootcamp ![Alexandra Tachalova]()
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
