Copywriting: Page 6

Marketing

6 Steps to Writing Copy That Actually Converts

Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.

Marketing

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?

Marketing

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist

Growing a Business

10 Best Skills to Learn Online Today

Further your career with crucial skills you can learn sitting right at your computer.

Marketing

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.

Marketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.

Thought Leaders

The Imaginary Life and Wild Times of Milo Quaife

Deadline pressure is a crushing affliction. It can bring out the best in some, madness in others, or both, as they labor side-by-side ... in the Twilight Zone.

Business Process

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.

Marketing

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It

Career

How Teaching Can Help You Land More Business

When freelancing gets competitive, teach others to stand out from the noise.

Marketing

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.

Technology

Are Fakes "Better Quality & Price" than Originals? Jack Ma from Alibaba Thinks so

When one of the largest eCommerce giants admits counterfeits may be even better as originals, what happens next?

Marketing

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.

Marketing

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.

Marketing

A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time

Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.