There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses.
Untold sleep hours have been lost by CEOs and owners over why sales copy has failed to perform, but keeping a few critical elements in mind can assure that storytelling and marketing stay on track.
A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.