Copywriting | Page 4

Building a Business

7 Ways to Ensure Your Readers Don’t Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?

By Barry Feldman

Building a Business

27 Formulas That Can Drive Clicks and Engagement on Social Media

By Kevan Lee

Marketing

The 4 Elements of the Most Persuasive Copy

By Pratik Dholakiya

Marketing

What AdWords Research Reveals About Ad Words That Resonate With Buyers

By Alexandra Tachalova

Building a Business

3 Steps to Improve Your Ad’s Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.

By Richard Stokes

Marketing

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.

By Katherine Halek

Building a Business

Struggling to Write? Take a Break from Modern Tech, Like These Famous Writers Do (Infographic)

Perhaps your greatest creative ideas will happen away from the keyboard, pen in hand.

By Catherine Clifford

Marketing

5 Secrets to Make Your Website Copy ‘Pop’

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.

By Rebecca Rubin

Marketing

8 Writing Strategies for People Who Say They Can’t Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.

By Catherine Clifford