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This Is How AI Content Marketing Will Shake Up 2022

There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses.

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With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.

Content has gone beyond being simply information on a or platform to a critical factor in establishing or changing the narrative of just about any . Its potential as a tool are tapping into and harnessing in increasing number. Good content is simply your best bet to break the ice of a market and reach out to a . According to , a developer and marketer of software products for marketing, and , 70% of marketers are actively investing in , while 78% of companies have a team of one-to-three content specialists.

Where AI meets content

As businesses' demands for more content continue to rise, keeping up can be a herculean task. This is where AI can play a role. writing tools can reduce the burden of content goals, as they can be used to produce blog articles, social media posts… even marketing copy, all fine-tuned to the topics they have been given. Their algorithms sift through millions of resources from different sources to come up with a genuinely engaging piece of content. Small businesses and startups that have neither the luxury of many employees nor deep pockets for expert content writers stand a better chance with them in play.

According to , which offers a marketing/improving online visibility tool suite, more than 12% of its survey respondents reported using AI writing to create content. Those numbers are sure to rise in 2022 as more businesses realize how tools and platforms such as, ai-writer, and can be wielded.

Related: Could This Robot Actually Be Your Marketing Writer?

Benefits of AI content writing tools

  • Saved time: In creating articles faster than an average writer is capable of, this technology can help small businesses free up precious time that can be used in other aspects of growth.
  • Improved ROI: With AI writing tools, return on investment tends to improve, as they can tailor for different platforms automatically, and post consistently. (The more regular a business is with its content, the higher the chances of reaching a more targeted audience.)
  • Increased sales: Customers and target audiences alike are most likely to buy from a business they know and trust, and one way to build that trust is through content on a blog or social media platform(s). AI writing tools can create content that builds this trust.
  • : Consistency in branding comes with having content on various platforms or blogs that a target audience is more likely to come across. Content marketing gives your business a competitive edge, and the adoption of AI writing tools is one way to hone that.

Related: How to Leverage AI for Maximum Benefits for Your Business

Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can't do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.

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