📺 Stream EntrepreneurTV for Free 📺

This Is How AI Content Marketing Will Shake Up 2022 There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses.

By Thomas Helfrich Edited by Matt Scanlon

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.

Content has gone beyond being simply information on a blog or social media platform to a critical factor in establishing or changing the narrative of just about any business. Its potential as a marketing tool small businesses are tapping into and harnessing in increasing number. Good content is simply your best bet to break the ice of a market and reach out to a target audience. According to HubSpot, a developer and marketer of software products for marketing, customer service and sales, 70% of marketers are actively investing in content marketing, while 78% of companies have a team of one-to-three content specialists.

Where AI meets content

As businesses' demands for more content continue to rise, keeping up can be a herculean task. This is where AI can play a role. Artificial intelligence writing tools can reduce the burden of content goals, as they can be used to produce blog articles, social media posts… even marketing copy, all fine-tuned to the topics they have been given. Their algorithms sift through millions of resources from different sources to come up with a genuinely engaging piece of content. Small businesses and startups that have neither the luxury of many employees nor deep pockets for expert content writers stand a better chance with them in play.

According to Semrush, which offers a marketing/improving online visibility tool suite, more than 12% of its survey respondents reported using AI writing technology to create content. Those numbers are sure to rise in 2022 as more businesses realize how tools and platforms such as jarvis.ai, ai-writer, contentbot.ai and instarel.ai can be wielded.

Related: Could This Robot Actually Be Your Marketing Writer?

Benefits of AI content writing tools

  • Saved time: In creating articles faster than an average writer is capable of, this technology can help small businesses free up precious time that can be used in other aspects of growth.
  • Improved ROI: With AI writing tools, return on investment tends to improve, as they can tailor for different platforms automatically, and post consistently. (The more regular a business is with its content, the higher the chances of reaching a more targeted audience.)
  • Increased sales: Customers and target audiences alike are most likely to buy from a business they know and trust, and one way to build that trust is through content on a blog or social media platform(s). AI writing tools can create content that builds this trust.
  • Competitive edge: Consistency in branding comes with having content on various platforms or blogs that a target audience is more likely to come across. Content marketing gives your business a competitive edge, and the adoption of AI writing tools is one way to hone that.

Related: How to Leverage AI for Maximum Benefits for Your Business

Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can't do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.

Thomas Helfrich

Entrepreneur Leadership Network® Contributor

CEO of InstantlyRelevant.com

Thomas Helfrich is the founder of InstantlyRelevant.com, a progressive lead generation marketing company leveraging AI to accelerate humans, not replace them. He is also the author of the book Never Been Promoted and the podcast host of the same name, "Never Been Promoted."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.