Entrepreneurship
Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.
Here's how tracking brand's impact on deal speed makes the case for investing in both brand and leads.
Stephanie Wickey is Vice President of Marketing at Ryder System, Inc., where she leads brand strategy and digital transformation initiatives. With over a decade of experience, she specializes in B2B marketing, supply chain solutions, and building high-performing teams that drive measurable growth.
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