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Customer Engagement

How You Can Build Long Lasting Customer Relationships
Customer Loyalty

How You Can Build Long Lasting Customer Relationships

Here are three ways you can create a customer experience that will develop fans of your business for life.
Entrepreneur Store | 3 min read
Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.
Patrick Carone | 5 min read
Your Customers Have Questions. But Are You Actually Listening?

Your Customers Have Questions. But Are You Actually Listening?

One CEO this contributor knows spends two weeks a year in his company's call center, talking to customers directly.
Shaun Belding | 8 min read
The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
Fang Cheng | 5 min read
Going Out of Style? Revamp Your Brand With This Marketing Strategy.

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Matt Molino | 6 min read

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Why Baseball's Firings of Scouts Is a Cautionary Tale for Business
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Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
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How CRMs Can Spark (or Continue) Fast Growth
Customer Relationship Management

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.
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These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

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Cannabis brands can learn a few lessons from the love between customers and specialty coffee
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What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market
Customer Retention

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.
Alex Gold | 8 min read
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How Do You Keep Your Customers Engaged?

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Selling as You Build: How to Get Early Customers to Finance Your Business
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Selling as You Build: How to Get Early Customers to Finance Your Business

The advantages of customer financing over debt and equity financing are considerable.
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How to Tap Into Community and Drive Engagement With Live Experiences
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How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image.
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This $300 Billion Industry Has Been Outdated for a Decade. Here's How to Fix It.
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This $300 Billion Industry Has Been Outdated for a Decade. Here's How to Fix It.

It's finally time to harness the power of tech to take care of customer service.
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Is Your Customer Support on Life Support?

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Good American Founder Emma Grede Gets Honest With Her Customers
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Good American Founder Emma Grede Gets Honest With Her Customers

The key to good customer service? Frank, honest communication -- even when the truth hurts.
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