Customer Engagement

Meaningful Metrics: The KPIs Every Franchisee Should Monitor
Franchises

Meaningful Metrics: The KPIs Every Franchisee Should Monitor

Numbers don't lie. They also don't judge.
Scott Greenberg | 10 min read
5 Ways Your Business Stands to Benefit From Offering a Free Product or Service

5 Ways Your Business Stands to Benefit From Offering a Free Product or Service

You could be missing out on a host of brand- and ROI-boosting advantages.
Lucas Miller | 5 min read
Fight for Your Franchise Challenge, Week 11: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Fight for Your Franchise Challenge, Week 11: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Marketing-mastery tips and strategies from your 'Franchise Bible' coach.
Rick Grossmann | 5 min read
4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

It's essential to take something customers care about and make it the epicenter of your company's purpose.
Jennifer Spencer | 6 min read
Adding a Chatbot to Your Site or Facebook Page May Be More Impactful Than You Think

Adding a Chatbot to Your Site or Facebook Page May Be More Impactful Than You Think

Engage your customers better, increase lead generation, and more.
Entrepreneur Store | 2 min read

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Using PR to Generate New Leads Is More Important Than Ever
Recovery

Using PR to Generate New Leads Is More Important Than Ever

A five-step guide for translating press coverage into new customers.
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How to Build a Brand Story That Buyers Emotionally Connect With
Marketing

How to Build a Brand Story That Buyers Emotionally Connect With

Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.
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Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love
Customer Engagement

Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love

Learn how to make customers fall in love with your brand and keep coming back for more.
Entrepreneur Events | 2 min read
5 Ways to Discover Your Blog Readership's Most Pressing Questions
Growth Strategies

5 Ways to Discover Your Blog Readership's Most Pressing Questions

The medium might've had its initial boom years ago, but there are still plenty of ways for it to help launch a profitable business.
Tom Popomaronis | 5 min read
3 Tips for Maximizing Customer Relationships
Marketing

3 Tips for Maximizing Customer Relationships

By investing in retention and skillfully nurturing new leads, you can protect your bottom lines and emerge from this crisis with a strong growth strategy intact.
Kate Johnson | 6 min read
How to Know If You're Producing Quality Content
Marketing

How to Know If You're Producing Quality Content

It's one thing to simply conceive and publish; it's yet another to earn consumer loyalty and trust.
Lucas DiPietrantonio | 5 min read
3 Core Values to Lead Your Crisis Communications Plan
Crisis Management

3 Core Values to Lead Your Crisis Communications Plan

Business gets personal in times of crisis. Lift others through empathy, clarity and service.
Elisette Carlson | 5 min read
3 Ways to Build and Grow a Successful Business in 2020
Success Strategies

3 Ways to Build and Grow a Successful Business in 2020

Shanda Sumpter, founder and CEO of HeartCore Business, outlines lessons to help any entrepreneur find success.
Randy Garn | 4 min read
Dwayne Johnson and Dany Garcia's Business Strategy: Rethink Everything!
Partnerships

Dwayne Johnson and Dany Garcia's Business Strategy: Rethink Everything!

The Rock and business partner Dany Garcia have a rule: "We aren't attached to process. We're only attached to outcome."
Jason Feifer | 15+ min read
5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic
Crisis Management

5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic

There's never been a more crucial time to message your brand carefully.
Seyi Tinubu | 5 min read