Building a Business
How to Eliminate the Disconnect Between What You Build and What Customers Truly Want
Here's why human-centered design belongs in every business strategy.
By Goran Paun
Customer Engagement
Marketing
Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)
Building a loyal community turns customers into passionate supporters who drive lasting growth.
Building a Business
Why Do Customers Say Yes to Buying — But Don’t Follow Through? Discover the Hidden Reasons Behind Lost Sales
Discover why potential customers often agree they like your product or service but still walk away without purchasing. Learn the hidden barriers behind these lost sales — and practical steps you can take to turn "yes" into an actual sale.
By Murali Nethi
Human Resources
AI Won’t Wait for Your Strategy — Why Should Your Leadership?
AI is moving faster than any technology shift in history. Here's why speed, agility and decisive execution are make-or-break moves for today's leaders.
Business Ideas
Is AI Bringing You Closer to Your Customer — or Driving Them Away? Here Are 5 Steps to Bridge the Gap
The first principle of business hasn't changed: customers pay you to solve their problems, not give them another AI promise. AI can either help or hinder this basic reality.
Business Branding
Forget Selling. Here’s How to Spark Relationships Your Customers Won’t Walk Away From
Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.
By Slava Bogdan
Building a Business
What Business Owners Must Know to Build Brand Loyalty Through Customer Experiences
Strong brands aren't built through big ad budgets but by delivering consistent, memorable customer experiences that create loyalty, trust and powerful word-of-mouth marketing.
Business Plan
3 Tactics to Turn One-Time Holiday Shoppers Into Year-Round Buyers
Holiday shoppers bring more than a spike in sales because they arrive with open minds, ready to connect with new brands.
By Mac King
Building a Business
Struggling to Explain What You Sell? This Beverage Brand Was Too — Until It Tried This 4-Step Fix
Rebranding can be a complicated process, but it doesn't have to be. Here's how one beverage company fixed its messaging problem in a few key steps.
Business Ideas
Why Predictive Service Is the Next Big Thing For Your Customer Service
To drive growth, companies should transform customer support from reactive to predictive and proactive. Using foresight, ethical data and strategic alignment can turn customer experience into a key competitive advantage.
By Juan C. Rezk
Marketing
Why Top Brands Use Push Notifications to Boost Engagement
Drive conversions and retention with Feedify's powerful push tools.
Building a Business
‘We Got So Many DMs’: This 27-Year-Old Revamped Her Parents’ Decades-Old Business and Grew Direct-to-Consumer Sales From $60,000 to Over $500,000
Ruth Sack seized an opportunity to expand the brand's customer base.
By Amanda Breen
Building a Business
No More ‘Press 1 for Service’ — Here’s How to Bring Phone Systems into the Age of Personalization
AI phone agents are revolutionizing customer service by replacing outdated, impersonal phone systems with intelligent, personalized and efficient conversations that boost satisfaction and business success.
Building a Business
Don’t Wait For Customers to Find You — Here’s How to Go to Them Instead
In today's hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers' existing digital journeys to truly stand out.
Marketing
Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)
What if the secret to skyrocketing your sales and customer loyalty is already in your data?
By Andres Tovar
Building a Business
Your Customers Are Talking About You — Here’s How to Turn Their Feedback Into Profit
Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.
By Slava Bogdan
Sustainability
Consumers Say They Want Green Products, But They Won’t Buy In Mass Until Brands Do This
For innovative sustainable companies, there are huge opportunities.
By Kim Kavin
Building a Business
This Engineer’s Invention Was Better Than Competitors – But No One Was Buying It. Here’s How She Pivoted and Grew 300% in One Year.
Jamie Mitri realized it doesn't matter how brilliant your product is if customers won't take the time to learn about it.
Thought Leaders
This Founder Didn’t Want to Be the ‘Face’ of Her Brand. But She Pushed Through the Discomfort — and Now She’s a Household Name.
Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.
By Jason Feifer
Marketing
Word-of-Mouth Alone Can Double Your Revenue Growth — Here’s How to Turn Your Customers Into Brand Advocates
Customer experience isn't just about feedback — it's your biggest growth lever in 2025. Discover how turning customers into advocates can double revenue growth, boost conversions and maximize customer lifetime value.
By Phil Prosser
Thought Leaders
Why Great Customer Experience Starts With Inspired Leadership
Leadership and customer service training work together to create a purpose-driven and customer-centered culture and exceptional customer service and customer experience results
Marketing
6 Ways to Turn Your Audience into Loyal Buyers with Community Commerce
Embracing community-driven strategies can create lasting relationships that help your brand grow.
By Slava Bogdan
Building a Business
6 Powerful Insights to Reveal Your Customers’ Deepest Desires
Whether you're an established business or a startup, effective lead generation is the key to shaping a business that will stand the test of time.
Tech
Humanize Automation: How Customer Data Can Transform Customer Experiences
In this free webinar, we'll unlock the secret to personalization at scale with AI and data-driven insights.
Marketing
Why ‘Delighting Customers’ is Just Corporate Lip Service
This aspirational statement is more damaging to customer satisfaction and loyalty than you think.
By Andrea Olson
Business Plan
Healthy Business Growth Comes from Depth, Not Just Disruption — Here’s Why
For startups with a strong foundation, here's how to discover and deliver new products and services that customers want.
Business Operations & Logistics
Boost Your Profits and Customer Loyalty With These 6 Business Strategies
Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base.
By Slava Bogdan