Customer Engagement

Growing a Business

You'll Never Satisfy Your Customers — or Grow Your Business — Without Doing These 3 Things

Customer feedback can be used to drive sustainable growth. Here are three approaches to how you can move past measurement to drive improvement and ultimately grow your business.

Growing a Business

How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition

After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.

Business Process

This is What is Missing From Your Customer Experience Playbook

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

Growing a Business

9 Ways to Steal Traffic From Your Competitors

It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.

Leadership

Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

Growing a Business

3 Strategies to Keep Your Customers Coming Back For More

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Business Ideas

How This One Customer Service Hack Can Transform Your Business

Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.

Growing a Business

How Small Businesses Can Leverage Big Data For Big Results

Whether you're just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey.

Growing a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Growing a Business

3 Customer Service Trends to Follow this Year

With customer service as important as ever, these three trends can keep your customers happy and your business successful

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

Growing a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Leadership

Empower Your Customers and Exceed Expectations With These 3 Customer Service Strategies

Customer expectations have transformed radically — here's how to keep exceeding them.