Customer Engagement

These 4 Questions Can Help You Identify Your Ideal Customer

Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.

Tony Scherba

The Chief Designer of Beats by Dre Breaks Down What Great User Experience Means to Him

User experience isn't just a buzzword for tech companies, but an essential aspect of every business.

James McKinney

Customer Service Is Dead. It's Time to Focus on Building Real Relationships.

For decades, we've associated customer service with having people on the line to answer questions and provide assistance. It's time to change that mentality if you want to see real results.

Nick Gilmour

The Superior Way Seasoned Business Owners Can Grow Their Revenues

Though frequently overlooked, reactivating former customers may be the simplest option for business owners looking to quickly ramp up without breaking the bank.

Kevin Wessels

This Is Why Word-of-Mouth Referrals Should Be Your Number One Metric of Success

Learn how to make word-of-mouth referrals a tactical part of your business growth and revenue strategy.

David Wagoner

4 Ways to Build a Stronger Brand-Consumer Relationship Using Social Media

The way brands and customers communicate and interact with each other has been changed significantly by social media. It's become the preferred way to ask questions, relay information and receive feedback.

Jonathan Riff

5 Steps to Make Money With a Small Online Following

Your business doesn't need millions of followers and weekly viral videos to make money online.

Ramon Ray

Dear Brit: 'How Do I Actually Reach New Customers?'

Brit Morin shares her three key strategies for defining a target audience and communicating with it.

Brit Morin

How to Keep Your Customers Happy (Even If They're Wrong)

Customer satisfaction and retention are both necessary for any business's success.

Donna Peeples

6 Ways to Give Your New Business a Head Start

Here's what you need to know to set your business on the path to success.

Adrian Nita

3 Ways to Set Up Personal and Business Success During Immense Change

Keeping in touch with your customers' changing needs and giving yourself time to adjust to these changes are key to your success now.

John Boitnott