Customer Engagement

Growing a Business

Customers Are Changing – Is Your Business Ready?

Follow these four strategies to adapt to changing customer demands and leverage them for success

Marketing

You Need Loyal Customers For Long-Lasting Success — and Finding Them Is Easier Than You Think With These Tips

Here's how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul.

Leadership

Employee Disengagement is the Silent Crisis Hurting Your Profitability — These 4 Strategies Will Keep Your Top Talent Engaged

Top performers are the backbone of your company, but they require a unique approach to engagement and motivation.

Growing a Business

5 Proven Strategies for Retaining Your Best Customers

Treating your customers right also impacts your bottom line.

Growing a Business

Identifying and Communicating Your 'Why' Can Transform Your Business — Here's How to Do It

Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.

Growing a Business

Digital vs. Personal — What's the Best Way to Communicate With Your Customers?

One of the challenges all businesses face is figuring out how much personal support to offer their customers.

Growing a Business

You'll Never Satisfy Your Customers — or Grow Your Business — Without Doing These 3 Things

Customer feedback can be used to drive sustainable growth. Here are three approaches to how you can move past measurement to drive improvement and ultimately grow your business.

Growing a Business

How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition

After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.

Business Process

This is What is Missing From Your Customer Experience Playbook

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

Growing a Business

9 Ways to Steal Traffic From Your Competitors

It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.

Leadership

Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

Growing a Business

3 Strategies to Keep Your Customers Coming Back For More

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Business Ideas

How This One Customer Service Hack Can Transform Your Business

Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.