A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
3 Things Luxury Hotels Can Teach About Exceptional Customer Service
'Hospitality' sometimes goes way beyond a clean room and a decent breakfast.
Customer Loyalty Is Spelled N-P-S
NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
3 Things About Customer Experience You Can Learn From Drybar
The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
How Often is Too Often to Send Client Updates?
Don't be a pest but don't think a weekly "all is well" notification is all it takes.
They'll Always Be Royals: 3 Steps to Treating Customers Right
Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
4 Steps to Win Back an Unhappy Customer
It doesn't matter if the customer isn't right, you have to make them feel like they are.
3 Mobile Analytics Platforms for Measuring User Engagement
You don't know if you have a successful app if you're not measuring how users engage with it.
Demanding Customers Are the Ones Who Motivate Innovation
Having a direct connection to customers is extremely energizing and motivating.
3 Reasons You Should Be Hanging Out With Your Target Audience
In the long run, knowing your audience will be highly beneficial to your business.
Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?
The study could be another way to evaluate audience responses to campaigns.
7 Ways to Keep Your Customers Begging for More
Treat every customer like your best friend, rather than another burden.
Why Established Companies Are Embracing an Amazon-Like Culture
Con Ed was founded in 1823, but it's making sure it can compete with newer companies born in the digital age.
The Road From Product to Experience for Luxury Offerings
People prefer to spend their money on experiences over things and access over ownership.
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