Customer Engagement

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Customer Experience

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
3 Things Luxury Hotels Can Teach About Exceptional Customer Service
Customer Experience

3 Things Luxury Hotels Can Teach About Exceptional Customer Service

'Hospitality' sometimes goes way beyond a clean room and a decent breakfast.
Firas Kittaneh
Customer Loyalty Is Spelled N-P-S
Customer Experience

Customer Loyalty Is Spelled N-P-S

NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
Todd Latz
3 Things About Customer Experience You Can Learn From Drybar
Customer Experience

3 Things About Customer Experience You Can Learn From Drybar

The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
Kevin Bobowski
How Often is Too Often to Send Client Updates?
Customer Experience

How Often is Too Often to Send Client Updates?

Don't be a pest but don't think a weekly "all is well" notification is all it takes.
Kuty Shalev
They'll Always Be Royals: 3 Steps to Treating Customers Right
Customer Experience

They'll Always Be Royals: 3 Steps to Treating Customers Right

Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
Naveen Rajdev
4 Steps to Win Back an Unhappy Customer
Customer Experience

4 Steps to Win Back an Unhappy Customer

It doesn't matter if the customer isn't right, you have to make them feel like they are.
Susan Steinbrecher
3 Mobile Analytics Platforms for Measuring User Engagement
Customer Experience

3 Mobile Analytics Platforms for Measuring User Engagement

You don't know if you have a successful app if you're not measuring how users engage with it.
Himanshu Sareen
Demanding Customers Are the Ones Who Motivate Innovation
Customer Experience

Demanding Customers Are the Ones Who Motivate Innovation

Having a direct connection to customers is extremely energizing and motivating.
Peter Scocimara
3 Reasons You Should Be Hanging Out With Your Target Audience
Customer Experience

3 Reasons You Should Be Hanging Out With Your Target Audience

In the long run, knowing your audience will be highly beneficial to your business.
Scott Langdon
Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?
Customer Experience

Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?

The study could be another way to evaluate audience responses to campaigns.
Nina Zipkin
7 Ways to Keep Your Customers Begging for More
Customer Experience

7 Ways to Keep Your Customers Begging for More

Treat every customer like your best friend, rather than another burden.
Martin Zwilling
Why Established Companies Are Embracing an Amazon-Like Culture
Customer Experience

Why Established Companies Are Embracing an Amazon-Like Culture

Con Ed was founded in 1823, but it's making sure it can compete with newer companies born in the digital age.
The Road From Product to Experience for Luxury Offerings
Customer Experience

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
Toby Bottorf