Customer Engagement

Branding

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
Customer Service

If You Can't Solve a Customer Complaint in 10 Minutes, You're Doing It Wrong

It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer.
Customer Service

5 Small Businesses That Get Customer Experience Right

Emulate the moves these businesses make to knock your customer experience out of the park.
Credibility

Why Living Alongside Your Customers Can Help You Develop Credibility

The team at Outdoorsy built up its brand by engaging directly with the RV community.
Sales

Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology

Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly.
Customer Engagement

How to Take Your Product From Something Customers Buy to Something They Can't Live Without

Here are four ways to help your business go the extra mile and become an integral element of someone's day.
Customer Service

Avoid Dissatisfied Customers by Empowering Your Employees

Because 'Can I speak to a supervisor?' is a phrase you never want to hear.
Finding Customers

How to Get the Right Customers for Your Business

Marketing coach Dean Holland was making money, but from the wrong customers.
The Digest

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.
Technology

To Create More Authority for Your Brand, Get Your Own Mobile App

If you have an app, you must know what you are doing, right?
Online Reviews

California's Supreme Court Ruled Yelp Doesn't Have to Take Down Negative Reviews. What Does That Mean for Your Business?

Business owners have to pay attention to online reviews because they can have a huge impact.
Customer Feedback

Are You Listening to Your End Customer? Here Are 5 Reasons Why You Should Be.

As an entrepreneur, you have to lead, but sometimes you have to listen as well.
customer reviews

How to Measure Your Customers' Happiness Score (and Why That Matters)

Learning how to determine your customers' level of satisfaction with your product or service is one of the best time investments you can make.
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