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Customer Engagement

Starting a Business

3 Things Improv Comedy Taught Me About Starting a Business

On stage or in business, it's curtains if you fail to empathize with your audience.
brand ambassadors

Your Startup's Most Important Investment Is Customer Education

Turn your customers into cheerleaders with these strategies to boost the power of your educational content.
Food Businesses

Pizza Hut Now Has a Vegan Pizza

Would you be interested in trying the restaurant chain's latest offering?
Customer Retention

Time to Say Goodbye? When and How to Break Up With a Client

It's hard to cut a client loose, but you don't work this hard to tolerate toxic behavior.
Sales

5 Ways You're Wasting Your Customer's Time on the Phone

Every hassle a person has when they call for help poisons how they feel about your company.
Marketing

Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever

Make a good impression at your first event and you'll keep your customers coming back for more.
Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.
Problem Solvers Podcast

This Entrepreneur Learned That When You Try Making 'Something For Everyone,' You Attract Nobody

You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy.
Mobile Apps

3 Steps to Build the Next Great App

Even online, you get one chance to make a good first impression. Your mobile storefront has to meet user expectations the first time.
Machine Learning

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.
Marketing

3 Brands Crushing Instant Customer Service

Live chat is your direct connection to the most important people in your universe -- your customers.