Customer Engagement

Small Business Heroes

How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls

As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take.
Innovation Now

Want to Better Connect With Your Customers? Consider Blockchain.

Major players are investing in blockchain technology to provide more incentive for users.
Social Media

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
Customer Feedback

Growth Hacking With Customer Feedback

Seven tips for using surveys to unlock startup growth and innovation.
Social Media

3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact

Webby Awards executive director Claire Graves recommends taking a page out of Gritty and Glossier's book to create a more powerful social media footprint.
Customer Research

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.
Amazon

Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too

If you're expanding your venture, consider investigating Amazon advertising.
Customer Loyalty

How You Can Build Long Lasting Customer Relationships

Here are three ways you can create a customer experience that will develop fans of your business for life.
Customer Engagement

Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.
Customer Feedback

Your Customers Have Questions. But Are You Actually Listening?

One CEO this contributor knows spends two weeks a year in his company's call center, talking to customers directly.
Innovation Now

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
Rebranding

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Baseball

Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.