Marketing
3 Things Marketers Can Learn From the Media
The pandemic's impact has instilled changes in the approach to customer and prospect engagement.
By Cara Sloman
Customer Engagement | Page 10
Online Presence
‘What’s the Trick to Building Trust With Social Media Followers?’
In her column for 'Entrepreneur,' Brit+Co founder Brit Morin advises on the five types of value people get from social media content, and why sometimes it's better to focus on one social media platform than splitting your time between a few.
By Brit Morin
Marketing
How to Get the Price Your Product or Service Deserves
Simple strategies to get customers to feel good about buying from you.
Business Branding
To Build a Powerful Brand, Begin on the Inside and Move Out
Powerful brands don't look to consumers to define them; they do what they believe and look at consumers for advocacy.
By Kevin Roddy
Building a Business
Why World-Class Customer Experience Will Be One of the Most Important Aspects of Your Business
With smarter consumers comes higher demand for truly exceptional experiences, and this is how you can provide them.
Building a Business
Striking the Perfect Balance: Cultural Integrity and Customer Expectations
Maintaining cultural integrity while meeting customer expectations is not easy - it takes work and dedication. Learn how you can strike the balance in this week's episode.
Thought Leaders
If You’re Not Looking at These 3 Things, You’re Not Optimizing Sales
Although sales has traditionally been a face-to-face exchange, technology and data allow sales teams to make better decisions in a post-pandemic reality.
By Mark Thacker
Building a Business
Customer Centricity: What It Is, Why It Matters and How to Improve Yours
Haven't thought about it before? Now's the time to learn all you can.
By Lucas Miller
Marketing
Hack Your Growth with This Conversational Marketing Platform
Here's proof that chatbot tech can offer easy, personalized, and even fun experiences that convert.
Building a Business
We Set The Temperature, We Don’t Adjust To It
Anticipating diverse customer needs takes thought, intention and mindfulness and it's not something that comes without work.
Marketing
Free Webinar | April 14: Ride the Wave: Retaining Online Shoppers When Lockdowns Lift
Join our panel of experts experts as they explore tactics to stay engaged with newly acquired customers.
By FounderMade
Marketing
People are Exhausted. Here’s How to Inspire Them to Buy Your Product.
The past year has resulted in a level of mental exhaustion that is unknown territory for modern companies - and selling in the face of that can be very challenging. Here are four strategies that can help.
Building a Business
6 Ways to Harness the Power of Customer-Centric Selling
Successful business leaders understand that they should never underestimate the power of their most important ingredient -- the customers.
Tech
4 Customer Experience Trends Your Business Needs to Consider
Digital transformation can hold the key to unlocking a personalized customer experience and securing your company's future.
Online Presence
97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.
Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here's how to do it well.
Marketing
6 Ways to Get People On Board When Seeking Customer Insights
Asking the right survey questions is only half the battle.
By Andrew Reid
Marketing
5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year
Increase customer trust and loyalty with these shifting-landscape strategies.
By Mike Murphy
Marketing
3 Tips to Re-Engage With Isolated Consumers
Reconnect to your customer base by investing in new technology, targeted digital media and predictive analytics.
Marketing
3 Ways to Handle an Upset Customer That Actually Make Them More Loyal to Your Brand
What do you when you have an upset customer? Show empathy and listen.
Marketing
2021: The Year of the Customer
After a tough year, it's time to go back to basics and focus on what really matters -- your customers.
By Kate Johnson
Marketing
How to Grow Your Business By Finding New Customers
If you want to attract new customers, you can't just market to them. You need to start a conversation with them.
By Jason Feifer
Online Presence
Top 5 Social Media Marketing Pitfalls
Avoid these common mistakes to enhance your reach and prowess.
Marketing
The Key to Growing Your Business? Kickstarting Your Email List.
Launching a business right now doesn't have to be scary. Here are some steps to get the ball rolling.
Building a Business
How to Practice Gratitude as a Business Skill
Relationships flourish when people feel heard and valued.
Building a Business
15 Things Not to Do as an Entrepreneur in 2021
Whether you're a small business owner or run a large enterprise, avoid these missteps in order to get ahead next (or any) year.
By Ian Khan
Building a Business
How FOMO Tactics Can Increase Ecommerce Revenue
The fear of missing out can harness human psychology in a way that actually benefits your business.
Building a Business
How to Earn Brand Loyalty in an Unloyal World
Increasingly, there has to be a higher ideal than just your bottom line if you want your brand to build loyalty that lasts.
By FlexTal