Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.
For decades, we've associated customer service with having people on the line to answer questions and provide assistance. It's time to change that mentality if you want to see real results.
Though frequently overlooked, reactivating former customers may be the simplest option for business owners looking to quickly ramp up without breaking the bank.
The way brands and customers communicate and interact with each other has been changed significantly by social media. It's become the preferred way to ask questions, relay information and receive feedback.
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021.
Every company needs an effective way of speaking about their brand. Transparency will set the stage for an honest and long-lasting relationship with customers.
A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off.