Business Accounting
Boost Your Business with These First Impression Hacks
Want customers to flock to your brand? Focus on making a great first impression.
Customer Engagement | Page 7
Building a Business
This Entrepreneur Grew His Tow Boat Business by Sponsoring Little League Games
By Kim Kavin
Marketing
Tips for Developing a Marketing System
Successful marketing lies in focusing on three main components and creating an efficient business system.
Marketing
3 Customer Experience Breakdowns That Buyers Hate
Many organizations are still failing to connect the dots between content and an elevated buyer experience. To help you avoid making the same mistakes, this article outlines three customer experience breakdowns that happen all the time.
By Randy Frisch
Thought Leaders
Why Experience-First Entrepreneurs Win Consumers
How entrepreneurs can win on experience and why this is so critical right now.
By Antonia Hock
Thought Leaders
5 Steps You Can Take to Overcome Your Empathy Barriers
Practicing empathy at work can be critical to success in the modern workplace.
By Rob Volpe
Tech
How to Use AI to Increase Business and Make Customers Happy
A teacher of artificial intelligence engineering at Columbia and NYU is adamant: Taking a human approach with your customers can set your company apart.
Thought Leaders
What Exactly Is A “Porterage” Fee? It’s a Great Example of What You Shouldn’t Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
By Gene Marks
Marketing
3 Tips For Heating Up Cold Calls
Wouldn't it feel great to walk into a room of potential customers who already have a favorable impression of you and what you offer? Take a look at a few steps for turning a cold call into a hot one.
Building a Business
8 Tips to Revolutionize the Manufacturing Customer Experience
Providing the best possible digital customer experience can be a big differentiator for any manufacturing business, but to set yourself apart requires a shift in mindset.
Building a Business
How “Drive-Thru” Business Hurts Your Bottom Line
The importance of providing your audience with a deliberate and engaging experience.
Marketing
How to Adapt your Marketing to the Post-Covid Era
Covid changed the way many businesses reach customers. These tips will help your business succeed in a post covid era.
Marketing
The Importance of An Effective Marketing Strategy in Reaching Your Business Goals
Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.
By Grace Kim
Marketing
This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
Online Presence
5 Steps to Level Up Your Social-Commerce Strategy
A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
By Jessica Wong
Online Presence
Social Media Engagement Is Where the Magic Happens for Your Business
Social media can pay off for your business, but simply being present there isn't enough. Here's how to engage to get more from your efforts.
Business Ideas
5 Ways to Provide a Positive Customer Experience in Ecommerce
Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
Online Presence
The 5 Critical Components of a Great Customer Journey Map
From clear goals and actionable insights to an omnichannel view of the customer experience, how to fashion this pivotal business building block.
Marketing
6 Keys to Post-Pandemic Out-of-Home Advertising Success
In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.
Marketing
5 Steps to Craft a Story That Hooks Your Audience Every Time
Still slapping a bunch of facts and figures into your copy? Try wrapping your core message into a story that will breathe life into your brand while simultaneously capturing your audience's attention (and wallets).
Thought Leaders
When You Adopt This Mindset, Everything Else Follows
One important mistake entrepreneurs frequently make is focusing on money outcomes over people: Why inverting those priorities is a success prerequisite.
By Louis Têtu
Building a Business
This 3-Pronged Approach Will Help You Scale Your Business to New Heights
Scaling your business has to be done right, or it will create more problems than it solves.
Building a Business
The Secret to Retaining Unhappy Customers and Empowering Happy Ones
Here's how to close the feedback loop and enhance your brand in ways you haven't even thought about.
By Sumit Aneja
Business Branding
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
By Julia McCoy
Building a Business
This Is the Most Important Marketing Question You Will Ever Ask
What makes you special?
By Jason Feifer
Marketing
Refresh Your OOH Advertising with These 5 Custom Strategies
Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
Thought Leaders
How to Prioritize Customer Service When You’re Shortstaffed
Seven ways to shine in a time of workforce shortage
By Laura McHolm
Building a Business
Do This to Level Up Your Customer-Experience Management Game
CX has become a lead indicator of performance, change and company culture, but what are the best ways of fueling a passion for it among employees?
By Phil Prosser