Customer Engagement | Page 8

Marketing

3 Ways to Avoid Marketing-Budget Traps

Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the midst of budget cuts.
Tech

Taking Advantage of Going Virtual

What happens when two interior designers from opposite coasts merge somewhere in the middle? Adriele Graham and Elizabeth Berry, the duo behind interior design firm House Meraki, discuss adapting their practices to weather the pandemic.