Customer Engagement | Page 5

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

Follow these four lessons from travel tech startups on revolutionizing the customer journey.

Optimizing customer relationships should be a top priority for any business that wants to capture leads and grow its customer base.

Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.

Providing excellent customer service is critical for any business that wants to succeed. Here are a few tips on how to build your business with customer service at the center.

When customers feel entertained, they stick around longer and spend time discovering more products and spending more cash.

Three strategies to improve your customer experience and create a brand of CX excellence

Customer loyalty is key to building a thriving business.

Here's how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.

From analyzing the market and competitors to road mapping, here's how to get the most out of your B2B partnerships with maximum results.

In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.

These four tips will equip brands to run successful ecommerce businesses and remain competitive in an evolving retail landscape.

Learn how to capture and maintain buyers' attention during online meetings.

Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.

Patron perks lead to long-term loyalty.

Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.

Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.

To weather a recession, focus on your most loyal customers.

Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.

Is the right strategy once a month, once a day or somewhere in between? A seasoned exec in the field offers profit-boosting insights.

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.