Marketing
My Wife’s Nutritionist Gets Better Sales Than You — Here’s Why.
Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.
By Ramon Ray
Customer Engagement | Page 3
Building a Business
5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty
By Henry Ma
Marketing
The Miley Cyrus Approach To Marketing — Why It’s a Radically Different Method For Achieving Brand Impact
In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.
Building a Business
How ‘The Little Things’ Can Help Your Small Business Stand Out
How personal touches elevate small startups in a corporate world.
Marketing
Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies
Customer relationships shouldn't end after a sale. In fact, the best relationships never end.
Building a Business
The Key to Building a Captivating Platform That will Leave Your Users Wanting More
Learn how gamification unlocks the secret to building sticky, engaging apps, platforms or systems.
Thought Leaders
How to Revolutionize Your Business With a Customer-Centric Model
Embed true customer-centricity into your business's DNA with these seven strategies.
By Chris Kille
Marketing
3 Ways to Personalize Your Marketing for Higher Engagement
Use these three key tips to successfully incorporate personalization into your marketing.
By Joy Gendusa
Thought Leaders
How to Become the Ritz-Carlton of Your Industry in 7 (Difficult) Steps
The Ritz-Carlton Hotel Company is legendary for its extraordinary customer service (hospitality). Here are seven essentials that you can bring to your own industry as well.
Thought Leaders
This 4-Step Secret is Key to Exceptional Customer Service — And it Requires A Lot More Than Just Smiles
Exceptional customer service depends on more than smiling, empathetic employees (though they're vitally important as well!). It also requires customer service standards and customer experience systems.
Building a Business
How Customer Success Can Supercharge Your Revenue
Here's how focusing on customer success can drive revenue and boost your bottom line.
Building a Business
How to Use Customer Feedback to Unlock Growth and Loyalty in 2024 and Beyond
As businesses set new goals and standards for themselves in the new year, they should place extra emphasis on retaining customers and acting upon the valuable feedback they receive.
Marketing
Will Artificial Intelligence Replace Human Interaction? 4 Ways AI is Impacting and Empowering Customer Experience
With AI becoming more prominent in customer service, a big question arises: Could AI replace human jobs in this field?
Thought Leaders
Why This 3-letter Word Will Solve (Nearly) All Your Customer Service Problems
An expert customer service look at the essential reframing that is necessary for customer service success.
Building a Business
How HubSpot CRM Empowers Small Businesses to Succeed
It can be a hassle-free way to manage your team's tasks without costing you a dime.
Marketing
4 Keys to an Unforgettable Customer Experience
Exceptional service goes beyond superficial platitudes and basic hospitality.
By Andrea Olson
Thought Leaders
Why (and When) Customer Lifecycle Automation is Critical in Your Business
Many business owners understand the need to use automation to grow, but there's not as much awareness about implementing customer lifecycle automation.
By Clate Mask
Thought Leaders
This Principle is the Secret to Making Your Customer Service Irresistible
Customers share a strong desire for recognition: to be seen, acknowledged and appreciated. If you incorporate this into your customer service approach, you're destined for success.
Marketing
Why This Business Metric is Crucial to Understanding Your Business
In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.
By Ross Kernez
Thought Leaders
Want to Become a Truly Customer-Centric Organization? Take These 5 Transformational Steps Now
If you're taking the initiative to be more customer-centric, these five points from the perspective of a customer service consultant will get you well on your way — while keeping you from making unnecessary detours along the way.
Thought Leaders
10 Expert Principles For Designing Better Customer Service Satisfaction Surveys
Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here's a 10-point consultation that will help you do exactly that through improved customer survey design and proper deployment and follow-up practice.
Building a Business
5 Ways to Implement Lean Principles in Your Business While Achieving Consistent Results
Lean management principles can be applied to many essential parts of a company, including production, supply chain management, customer service and administrative processes
By Jack Truong
Thought Leaders
Your Customers Want to Text You — Why Text Messaging is the New Customer Service Channel Customers Love The Most
There is vast promise and power in this simple, often overlooked way of communicating back and forth with your customers.
Thought Leaders
We Have an Empathy Crisis on Our Hands. Here’s How to Combat the Rising Trend of Poor Customer Service.
Ever wonder why exceptional customer service is becoming an endangered species? Here's how you can make your business stand out in a sea of mediocrity simply by upping your customer service game.
By Scott Deming
Marketing
Are Your Testimonials Helping Or Hurting? 4 Common Mistakes To Avoid
Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit.
Building a Business
The Key to Building Unshakeable Customer Relationships
Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.
By Chris Kille
Thought Leaders
Don’t Get Defensive — Avoid These 7 Phrases When Talking With an Angry Person
Customer service training in this exclusive article on how to avoid defensive language—and what to replace it with when talking with a customer.
Marketing
7 Key Traits of Marketing Professionals Who Deliver
Pursuing your company's marketing and growth goals is much more efficient with a results-focused expert on the team: key characteristics to look for.