Customer Engagement | Page 3

Building a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

By Liviu Tanase

Thought Leaders

Empower Your Customers and Exceed Expectations With These 3 Customer Service Strategies

By Cheri Beranek

Marketing

My Wife’s Nutritionist Gets Better Sales Than You — Here’s Why.

By Ramon Ray

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

By Thomas Strider

Thought Leaders

Being Customer Centric Has Nothing To Do With Your Customers — Here’s Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

By Andrea Olson

Building a Business

5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty

Businesses must make customer service and satisfaction a top priority by fostering a customer-centric culture in order to build loyalty, engagement and overall success.

By Henry Ma

Marketing

The Miley Cyrus Approach To Marketing — Why It’s a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

By Sunny Dublick

Building a Business

How ‘The Little Things’ Can Help Your Small Business Stand Out

How personal touches elevate small startups in a corporate world.

By Kimberly Zhang

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

By Michelena Howl

Building a Business

The Key to Building a Captivating Platform That will Leave Your Users Wanting More

Learn how gamification unlocks the secret to building sticky, engaging apps, platforms or systems.

By Uri Poliavich

Thought Leaders

How to Revolutionize Your Business With a Customer-Centric Model

Embed true customer-centricity into your business's DNA with these seven strategies.

By Chris Kille

Marketing

3 Ways to Personalize Your Marketing for Higher Engagement

Use these three key tips to successfully incorporate personalization into your marketing.

By Joy Gendusa

Thought Leaders

How to Become the Ritz-Carlton of Your Industry in 7 (Difficult) Steps

The Ritz-Carlton Hotel Company is legendary for its extraordinary customer service (hospitality). Here are seven essentials that you can bring to your own industry as well.

By Micah Solomon

Thought Leaders

This 4-Step Secret is Key to Exceptional Customer Service — And it Requires A Lot More Than Just Smiles

Exceptional customer service depends on more than smiling, empathetic employees (though they're vitally important as well!). It also requires customer service standards and customer experience systems.

By Micah Solomon

Building a Business

How Customer Success Can Supercharge Your Revenue

Here's how focusing on customer success can drive revenue and boost your bottom line.

By Paul Sullivan

Building a Business

How to Use Customer Feedback to Unlock Growth and Loyalty in 2024 and Beyond

As businesses set new goals and standards for themselves in the new year, they should place extra emphasis on retaining customers and acting upon the valuable feedback they receive.

By Tiffany Edwards

Marketing

Will Artificial Intelligence Replace Human Interaction? 4 Ways AI is Impacting and Empowering Customer Experience

With AI becoming more prominent in customer service, a big question arises: Could AI replace human jobs in this field?

By Dmitrii Khasanov

Thought Leaders

Why This 3-letter Word Will Solve (Nearly) All Your Customer Service Problems

An expert customer service look at the essential reframing that is necessary for customer service success.

By Micah Solomon

Building a Business

How HubSpot CRM Empowers Small Businesses to Succeed

It can be a hassle-free way to manage your team's tasks without costing you a dime.

By Entrepreneur Deals

Marketing

4 Keys to an Unforgettable Customer Experience

Exceptional service goes beyond superficial platitudes and basic hospitality.

By Andrea Olson

Thought Leaders

Why (and When) Customer Lifecycle Automation is Critical in Your Business

Many business owners understand the need to use automation to grow, but there's not as much awareness about implementing customer lifecycle automation.

By Clate Mask

Thought Leaders

This Principle is the Secret to Making Your Customer Service Irresistible

Customers share a strong desire for recognition: to be seen, acknowledged and appreciated. If you incorporate this into your customer service approach, you're destined for success.

By Micah Solomon

Marketing

Why This Business Metric is Crucial to Understanding Your Business

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.

By Ross Kernez

Thought Leaders

Want to Become a Truly Customer-Centric Organization? Take These 5 Transformational Steps Now

If you're taking the initiative to be more customer-centric, these five points from the perspective of a customer service consultant will get you well on your way — while keeping you from making unnecessary detours along the way.

By Micah Solomon

Thought Leaders

10 Expert Principles For Designing Better Customer Service Satisfaction Surveys

Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here's a 10-point consultation that will help you do exactly that through improved customer survey design and proper deployment and follow-up practice.

By Micah Solomon

Building a Business

5 Ways to Implement Lean Principles in Your Business While Achieving Consistent Results

Lean management principles can be applied to many essential parts of a company, including production, supply chain management, customer service and administrative processes

By Jack Truong

Thought Leaders

Your Customers Want to Text You — Why Text Messaging is the New Customer Service Channel Customers Love The Most

There is vast promise and power in this simple, often overlooked way of communicating back and forth with your customers.

By Micah Solomon

Thought Leaders

We Have an Empathy Crisis on Our Hands. Here’s How to Combat the Rising Trend of Poor Customer Service.

Ever wonder why exceptional customer service is becoming an endangered species? Here's how you can make your business stand out in a sea of mediocrity simply by upping your customer service game.

By Scott Deming

Marketing

Are Your Testimonials Helping Or Hurting? 4 Common Mistakes To Avoid

Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit.

By Thomas Strider

Building a Business

The Key to Building Unshakeable Customer Relationships

Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.

By Chris Kille