Customer Engagement | Page 2

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.

Follow these four strategies to adapt to changing customer demands and leverage them for success

Here's how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul.

Top performers are the backbone of your company, but they require a unique approach to engagement and motivation.

Treating your customers right also impacts your bottom line.

Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.

One of the challenges all businesses face is figuring out how much personal support to offer their customers.

Customer feedback can be used to drive sustainable growth. Here are three approaches to how you can move past measurement to drive improvement and ultimately grow your business.

After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Enhance your customer experience and foster stronger customer relationships using these three strategies.

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Whether you're just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey.

With customer service as important as ever, these three trends can keep your customers happy and your business successful

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.